Pengaruh Biaya Iklan Dan Biaya Penjualan Personal Terhadap Nilai Penjualan Pada PT. Telekomunikasi Indonesia, Tbk.

This research aims to examine the influence of advertising costs and personal selling costs onsales values PT. Telekomunikasi Indonesia, Tbk., period 2006-2012. The first hypothesis in this research is advertising costs influential on sales values PT. Telekomunikasi Indonesia, Tbk. The second hypothesis in this research is personal selling costs influential on sales values PT. Telekomunikasi Indonesia, Tbk. The third hypothesis in this research is advertising costs and personal selling costs influential simultaneous on sales values PT. Telekomunikasi Indonesia, Tbk. Advertising costs gives the bulk approach to public, while personal selling costs gives personal approach by face to face with consumen. The data used in this research is the quantity data as the secondary is financial report PT. Telekomunikasi Indonesia, Tbk., there is in the Indonesia Stock Exchange period 7 years (2006-2012). The technique of data analysis in this research is multiple linier regression and the hypothesis test with t test using SPSS 18.0 for windows. The results research showed that (1) Advertising costs influential on sales values PT. Telekomunikasi Indonesia, Tbk. (2) Personal Selling costs influential on sales values PT. Telekomunikasi Indonesia, Tbk. (3) Advertising costs and personal selling costs influential simultaneous on sales values PT. Telekomunikasi Indonesia, Tbk. Variable advertising costs and personal selling costs give big contribution for the increase sales values PT. Telekomunikasi Indonesia, Tbk

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Abstract. -BACKGROUND AND OBJECTIVES: The aim of this paper is to investigate epidemiological data (age, gender), sites, etiology and surgical approach of zygomatic fracture. MATERIALS AND METHODS: A 9 years retrospective clinical and epidemiologic study evaluated 642 patients treated for zygomatic fracture. There were 569 men and 77 women. The age range was 2 to 86 years with 205 (31.9%) in the 21 to 30 years age group. A number of parameters, including age, gender, cause of injury, site of injury, treatment modalities were evaluated. RESULTS: There were 552 (86%) zygoma fractures and 90 (14%) zygomatic arch fractures. The left zygoma was involved in 309 cases (56%); the right zygoma was involved in 243 cases (44%). Concerning the zygomatic arch, the left side was involved in 43 cases (48%) and the right side in 47 cases (52%). 7% of the patients were younger than 9 years old, about 70% between 10 and 39 years, and 18% between 40 and 59 years, while 4% were older than 60 years. Causes of zygoma fracture were traffic accidents in 151 (26%), assault in 117 (20%), accidental falls in 105 (19%), sports injuries in 56 (10%), home injuries in 45 (8%), work accidents in 34 (6%). Causes of zygomatic arch fractures 28 (29.1%) were assaults in 28 (29.1%), traffic accidents in 20 (21.5%), sports injuries in 14 (15.8%), accidental falls in 11 (14%), domestic accidents in 8 (8.8%) and work accidents in 4 (5%). The access to the fronto-zygomatic suture (74.6%) and the maxillary vestibular approaches (66.8%) were the commonest method of reduction of zygomatic fracture. About arch fractures, the Gillies temporal approach was the most used method of reduction (94.4%). CONCLUSIONS: The findings, compared with similar studies reported in the literature, support the view that the highest prevalence is in young male patients and, concerning cause, traffic accidents and assault are the most frequent

FIREARM INJURIES IN MAXILLOFACIAL REGION RECONSTRUCTIVE SURGERY

Firearms induce severe morphological and structural alterations on both soft and bony tissues of the face. It is therefore essential to restore their previous functionality. In our experience, maxillofacial lesions due to firearm shooting must be divided, from a locational point of view, into those lesions involving the upper third, those involving the medium third, and those involving the lower third of the face. Lesions of soft and bony tissues must be evaluated precisely through instrumental diagnostic examinations and axial and coronal computed tomographic projection, preferably with a three-dimensional construction, to be able to restore the previous functional integrity of the maxillofacial region. At a subsequent surgical time, it may be necessary to plan aesthetic corrections for recovery of the previous facial harmony