10 research outputs found
Is it Institutional or System Trust: Mediating the Effect of Generational Cohort Membership on Online Banking Intentions
Get PDFA cross sectional survey of Amazon Mechanical Turk (MTurk) users (N = 559) was conducted to investigate the mediation effect of institutional and system trust on generational differences in online banking intentions. Results of serial mediation models showed that the effect of age on online banking intentions was best mediated through the serial combination of institutional and system trust, respectively. Theoretical and practical implications are discussed.ye
Characteristics of food advergames that reach children and the nutrient quality of the foods they advertise
No full textInteraction Effects of Perceived Sponsor Motives and Facebook Credibility on Willingness to Visit Social Cause Facebook Page
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The Effects of Corporate Social Responsibility Orientation on the Consumer's Perception of Advertisers' Intention
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