226 research outputs found
Consumer Willingness to Pay for Swiss Chicken Meat: An In-store Survey to Link Stated and Revealed Buying Behaviour
In a global economy food origin is gaining increasing attention as determining purchase criterion in food consumption. Consequently, for many consumers a productâs country-of-origin (COO) is an important cue in evaluating both domestic and foreign products. A double-bounded dichotomous choice approach in an in-store setting was used to assess consumersâ preference and willingness-to-pay (WTP) for the product attribute âSwiss originâ relative to âEuropean originâ for chicken meat. Data collection took place in the poultry section of six grocery stores in Francophone Switzerland. Sample selection was based on the consumerâs purchase decision, that is only actual chicken buyers were questioned. During the survey product data of participantsâ actual purchase were recorded. Thus, both hypothetical stated and revealed consumer behaviour data were collected. Based on 450 records we highlight four different consumer segments, notably âLoyal Swissâ, âLow Price Swiss Zappersâ, âPrice Orientatedâ, and âThe Gourmetsâ. At an equal price, 90% of the entire sample prefers Swiss chicken meat. To elicit mean WTP for âSwiss originâ we used logit analysis. The results indicate that mean WTP differs significantly between the highlighted consumer segments. âLoyal Swissâ â medium to high priced Swiss chicken meat consumers â are willing to pay a premium of about 7.40 Euros per kilo chicken breast of Swiss origin. This premium corresponds with actual price differences of at most 7.50 âŹ/kg for Swiss chicken breast relative to European found in the researched grocery stores. âLow Price Swiss Zappersâ are willing to pay a premium of 2.10 âŹ/kg chicken breast of Swiss origin. In contrast, the âPrice Orientatedâ and âThe Gourmetsâ are not willing to pay any premium for Swiss origin. This corresponds with their revealed purchase behaviour as they bought imported European chicken. Considering mean WTP for the entire sample of 3.00 âŹ/kg for Swiss origin, we conclude that this is not a good predictor for specific consumer segments. It over-, or underestimates mean WTP of the highlighted consumer segments. Using both stated and revealed consumer behaviour data, we are able to calculate consumer group specific mean WTP which leads to more appropriate results for agribusiness and marketing purposes.contingent valuation method, country-of-origin, willingness-to-pay, Demand and Price Analysis, Food Consumption/Nutrition/Food Safety,
Crystallisation of Collective Action in the Emergence of a Geographical Indication System
Replaced with revised version of paper 09/20/11.collective action, geographical indications, clusters, translation cycles, Agribusiness, Agricultural and Food Policy, Community/Rural/Urban Development, Food Consumption/Nutrition/Food Safety, Labor and Human Capital,
De la correspondance Ă The Voyage Out : Portrait de Virginia Woolf en jeune femme de lettres
La correspondance woolfienne des annĂ©es 1904-1915 offre une occasion unique d'analyser les relations entre Ă©pistolaritĂ© et crĂ©ation romanesque car elle s'Ă©crit en mĂȘme temps que la premiĂšre fiction The Voyage Out. Seul exutoire aux sentiments de la jeune Ă©crivaine, la correspondance se fait l'Ă©cho Ă la fois de son dĂ©sir de faire Ćuvre de romancier et de ses premiĂšres intuitions modernistes. Elle est le lieu de croisement du journalistique, de l'auto/biographique et de la fiction et permet d'entrevoir le lien entre genĂšse de soi en tant que femme et genĂšse auctoriale. La lettre est un espace parfois ludique parfois dramatique, propĂ©deutique Ă l'Ă©criture romanesque qui entretient avec elle une rivalitĂ© mimĂ©tique des plus fertile. La lecture croisĂ©e des lettres et de The Voyage Out rĂ©vĂšle les affinitĂ©s entre les deux textes oĂč esthĂ©tique du fragment et Ă©thique sociale de la conversation dominent : la correspondance n'est pas seulement le laboratoire de l'Ćuvre romanesque, elle anticipe et annonce les fulgurances modernistes des annĂ©es 1920
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