4 research outputs found

    Finding Hidden Partnerships to Create a Teaching Garden

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    Finding sources of funding to create a teaching or demonstration garden for Extension educational purposes was difficult, especially during a downturn in the economy. The horticulture agent and Master Gardeners from Douglas County Oregon discovered successful fund raising could be accomplished not by asking for donations but by finding partners who would see the project as a means to achieve mutual goals. Extension agents are accustomed to being organizers in the community, and this process of creating meaningful partnerships can be a long-term source of support for our programs

    Creative Marketing for a Small Wine Grape Region

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    A needs assessment of the Umpqua Valley wine grape industry in 2001 revealed the greatest impediment to our sustainability was a lack of coordinated marketing. By working together creatively, board members developed successful marketing strategies and effective ways to fund their strategies. After 3 years, survey data revealed that the number of visitors at participating wineries increased by 35% and wine sales increased 40% on average. Fundraising events contributed $90,000 for marketing, and seven new wineries and 11 new vineyards were established. This proves that sustainable programs can be home grown in a cooperative environment
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