IMPLEMENTATION MODEL OF THE STUDENT CENTRED EDUCATION IN A UNIVERSITY IN ROMANIA

The promotion of the student centred education paradigm in the Romanian universities represents a priority in the actual context in which they activate, characterized by: the reduction of the student number, the increase of the competition between universities also due to the promotion of the foreign universities on the Romanian market, significant changes in the students’ learning style, the increase of the students’ abandon, the increase of the employers’ demands and of the importance of education as a vital factor of competitiveness of a national economy. As a consequence, the decision factors at the level of the Line Ministry, ARACIS, especially in universities, should be aware of the importance and the necessity of implementing the student centred education in the Romanian academic educational system. The purpose of this paper is to facilitate this awareness but also to offer a guide, a model for the actual implementation of the student centred education. In time these will be reflected on the competitiveness and the development level of the Romanian economy, on the living standard and the quality of the citizens’ life

THE NOTORIETY OF BIBLIOMETRIC ANALYSIS IN THE FIELD OF MARKETING

Bibliometric research has recently gained much interest from academics seeking to investigate a particular topic. This study aims to explore the interest of marketing specialists in investigating marketing-related topics using bibliometric analysis. The paper includes the following sections: general information about bibliometric analysis, research methodology and how the database of articles was designed, data analysis results, conclusions and other insights. In this study, we considered the Scopus database for selecting the set of scientific papers. The applications used in the data analysis process are VOSviewer and QDA Miner. To achieve the purpose of the research, we analysed the productivity and impact of countries, journals and papers on the topic of bibliometric analysis in marketing. We also tried to identify the marketing-related concepts that generated the most interest from the specialists in their bibliometric analysis. The study aims to highlight the favorite topics related to marketing that specialists are interested in exploring through bibliometric research

SYSTEM OF PERFORMANCE INDICATORS FOR THE STUDENT CENTRED EDUCATION

The higher education system in Romania is facing a number of challenges coming from its external and internal environment, challenges which threaten even its very own survival. The significant decrease in the number of high school graduates, the increasing disengagement of the new generations towards the idea of study, the marketing myopia that has characterised the university management act are just a few of the challenges that compel the responsible policymakers to adopt a new management philosophy, a philosophy which has as central point the student centred education paradigm (SCE). For operationalizing this philosophy in the current practice of Romanian universities, it is necessary to develop and use a system of performance indicators for the student-centred education (SPISCE). This system would have the purpose: to monitor the performances obtained in time by the higher education institution (HEI), allowing their comparison with those of other competing institutions; to allow the identification of areas where a significant improvement in SCE is needed; to facilitate the establishment of a client oriented marketing strategy within the institution; to create a favourable framework for promoting an organizational culture specific to SCE among teaching staff members and to redesign their rewards system, taking into account their performances in practicing the SCE. We will conceive the SPISCE starting from the process model, resulting three major categories: input-specific performance indicators, process-specific performance indicators and output-specific performance indicators. The academic year pass rate, the retention rate, the number of graduates who continue with master studies, lifetime value are just a few examples of such indicators. Measuring them will help the management team of a university to understand the supremacy of relational marketing compared to the transactional one, the importance of holding on to students and not just attracting them. In other words, universities must focus on keeping students by offering an experience that brings them as much satisfaction as possible with regard to the competencies obtained and their membership in the academic community. In the final part of the study we measured a series of performance indicators for SCE within the Economic Sciences Faculty in Oradea (ESF) and made suggestions for improving them. We believe that measuring performance indicators regarding the SCE is a requirement for practicing a performant management in an institution of higher education and for the improvement of its competitiveness