Revisiting the Use of Customer Information for CRM

For the past decade, customer relationship management (CRM) has been one of the priorities in marketing research and practice. However, many of the CRM systems did not perform as the companies expected. As such shortcoming could be due to inappropriate data input, this study provides a comprehensive overview of the empirical CRM literature. Along the phases of the CRM process, the authors show which kind of data has successfully proven to achieve the CRM objectives. The study provides researchers with a review of the empirical research on CRM and allows practitioners insights on the usability of customer data for CRM. --Customer Relationship Management (CRM),Customer Data

Structure, tools, discourse and practices: a multidimensional comparative approach to EU territorial governance

The concept of "EU territorial governance" has been recently adopted by planners and decision-makers to indicate the occurrence of a complex, multifaceted and largely undefined process of spatial planning and development activities guided, at various levels, in the European Union's institutional context. Building on a EU territorial governance conceptual framework elaborated by the authors in previous work, which individuates the specific „channels‟ of interaction that convey change in European countries, on the one hand, and institutional progress at the EU level, on the other hand, the contribution aims to shed some light on the differential impact exerted by such channels as they manifests in relation to different Member States domestic contexts. It does so by adopting three different national contexts as case studies, representative of as many „ideal types‟ of planning system traditions existing in Europe - namely , „comprehensive integrated‟ (Germany), „urbanism‟ (Italy), plus a supposed „Central and Eastern European socialist transition‟ type (Poland) - and providing a comparative analysis of the elements that, in relation to each of them, influence the evolution of European spatial planning and spatial planning domestic contexts within the complex framework of EU territorial governanc

Assessing Individual Performance in the College Band

Semester assessment of college wind band members is an issue that conductors would probably agree falls within their academic freedom. Institutions may award as little as no credit or even a percentage of a credit for ensemble participation, although the time and effort required of the students and their conductor is undoubtedly equivalent to, or exceeds, that of a three-credit course. If an academic administrator, seeing a large percentage of A’s in an ensemble, were to question the assessment process of the conductor and/or the rigor of the course, could that conductor produce tangible evidence, such as grades or numeric scores, to justify each student’s grade? As improbable as this might sound to college wind band conductors, it was, for a brief period, a serious issue at the author’s institution. The following article describes the situation that occurred and the resulting procedures and outcomes that put the issue to rest. Richard Colwell, Professor Emeritus of Music Education at the University of Illinois and the New England Conservatory of Music, in reference to Bloom’s Taxonomy of Educational Objectives, Handbook I: Cognitive Domain, wrote, “When skills are considered to be subsidiary, specialized, and not applicable to all, then little thought is given to whether the program is fulfilling its expected objectives.”(1) In step with this, earning an “A” in band is probably expected by most college conductors and their players, knowing that the ensemble requires highly specialized skills and a strong commitment of time and effort and falls well beyond the purview of the traditional academic course. But not all administrators accept the premise that most ensemble members deserve an A, regardless of the amount of skill and time required. If there is no clear assessment procedure or, perhaps of greater concern to administrators, no diverse grade distribution, then offering the ensemble for academic credit would appear to be fundamentally inappropriate. Thus the dilemma for college band directors--to award most, if not all, members an A, to adopt rigorous assessment procedures that could result in lower grades and higher attrition, or to bring their assessment and grading procedures into line with those of traditional academic courses. Members earning college credit deserve to undergo rigorous assessment, and rehearsal preparation, performance, attitude, and attendance are evaluative areas that provide tangible scores necessary to measure their growth. Of great value to the conductor is the opportunity to evaluate individual performance and determine if the student is grasping style and musical nuance. Assessment motivates students to improve their performance, heightens their critical listening skills, and affords conductors the opportunity to assess, student by student, the effectiveness of their teaching

Upper ocean climate of the Eastern Mediterranean Sea during the Holocene Insolation Maximum – a model study

ine thousand years ago (9 ka BP), the Northern Hemisphere experienced enhanced seasonality caused by an orbital configuration close to the minimum of the precession index. To assess the impact of this "Holocene Insolation Maximum" (HIM) on the Mediterranean Sea, we use a regional ocean general circulation model forced by atmospheric input derived from global simulations. A stronger seasonal cycle is simulated by the model, which shows a relatively homogeneous winter cooling and a summer warming with well-defined spatial patterns, in particular, a subsurface warming in the Cretan and western Levantine areas. The comparison between the SST simulated for the HIM and a reconstruction from planktonic foraminifera transfer functions shows a poor agreement, especially for summer, when the vertical temperature gradient is strong. As a novel approach, we propose a reinterpretation of the reconstruction, to consider the conditions throughout the upper water column rather than at a single depth. We claim that such a depth-integrated approach is more adequate for surface temperature comparison purposes in a situation where the upper ocean structure in the past was different from the present-day. In this case, the depth-integrated interpretation of the proxy data strongly improves the agreement between modelled and reconstructed temperature signal with the subsurface summer warming being recorded by both model and proxies, with a small shift to the south in the model results. The mechanisms responsible for the peculiar subsurface pattern are found to be a combination of enhanced downwelling and wind mixing due to strengthened Etesian winds, and enhanced thermal forcing due to the stronger summer insolation in the Northern Hemisphere. Together, these processes induce a stronger heat transfer from the surface to the subsurface during late summer in the western Levantine; this leads to an enhanced heat piracy in this region, a process never identified before, but potentially characteristic of time slices with enhanced insolation

Ocean response to greenhouse warming

Changes in surface air temperature resulting from a doubling in atmospheric carbon dioxide drive changes in ocean circulation. Results from an ocean general circulation model project a global mean sea level rise from thermal expansion alone to be 19cm in 50 years. Regional values, however, can vary: a rise of 40cm is projected in the North Atlantic (owing to reduction of deep-water formation), whereas the level of the Ross Sea actually falls through changes in ocean circulation

Structure, tools, discourse and practices: a multidimensional comparative approach to EU territorial governance

The concept of "EU territorial governance" has been recently adopted by planners and decision-makers to indicate the occurrence of a complex, multifaceted and largely undefined process of spatial planning and development activities guided, at various levels, in the European Union's institutional context. Building on a EU territorial governance conceptual framework elaborated by the authors in previous work, which individuates the specific „channels‟ of interaction that convey change in European countries, on the one hand, and institutional progress at the EU level, on the other hand, the contribution aims to shed some light on the differential impact exerted by such channels as they manifests in relation to different Member States domestic contexts. It does so by adopting three different national contexts as case studies, representative of as many „ideal types‟ of planning system traditions existing in Europe – namely , „comprehensive integrated‟ (Germany), „urbanism‟ (Italy), plus a supposed „Central and Eastern European socialist transition‟ type (Poland) – and providing a comparative analysis of the elements that, in relation to each of them, influence the evolution of European spatial planning and spatial planning domestic contexts within the complex framework of EU territorial governance

Electron-beam-induced shift in the apparent position of a pinned vortex in a thin superconducting film

When an electron beam strikes a superconducting thin film near a pinned vortex, it locally increases the temperature-dependent London penetration depth and perturbs the circulating supercurrent, thereby distorting the vortex's magnetic field toward the heated spot. This phenomenon has been used to visualize vortices pinned in SQUIDs using low-temperature scanning electron microscopy. In this paper I develop a quantitative theory to calculate the displacement of the vortex-generated magnetic-flux distribution as a function of the distance of the beam spot from the vortex core. The results are calculated using four different models for the spatial distribution of the thermal power deposited by the electron beam.Comment: 9 pages, 6 figures, resubmitted to PRB with referee-suggested revisions, includes new paragraph on numerical evaluatio