29 research outputs found

    Norms for 150 consumer products: Perceived complexity, quality objectivity, material/experiential nature, perceived price, familiarity and attitude

    Get PDF
    Consumer products are widely used as stimuli across several research fields. The use of consumer products as experimental stimuli lacks, however, the support of normative data regarding product features variability. In this work, we provide a first set of norms for people's perceptions of 150 consumer products regarding six relevant dimensions: product perceived complexity, quality objectivity, material/experiential nature, perceived price, familiarity and attitude. Products available in this normative database showed good overall distribution across the range of the dimensions evaluated. Obtained correlations between some of these dimensions provided evidence of how they can be confounded across products, further justifying the need to control for these dimensions. These norms should aid future research by allowing researchers to select products according to specific attributes and achieve appropriate experimental control. The norms here provided should also aid consumer behavior practitioners (such as marketers and advertisers) by providing insights as to how consumers perceive products along relevant dimensions.info:eu-repo/semantics/publishedVersio

    What makes a text a text?

    No full text

    Making use of abstract concepts - systemic-functional linguistics and ambient intelligence

    No full text
    One of the challenges for ambient intelligence is to embed technical artefacts into human work processes in such a way that they support the sense making processes of human actors instead of placing new burdens upon them. This successful integration requires an operational model of context. Such a model of context is particularly important for disambiguating abstract concepts that have no clear grounding in the material setting of the work process. This paper examines some of the strengths and current limitations in a systemic functional model of context and concludes by suggesting that the notions of instantiation and stratification can be usefully employed.10 page(s
    corecore