Impact of External Communication on Internal Brand Management Outcomes Using Employees as a Second Audience: A Comparative Analysis of Manufacturing and Service Sectors of Pakistan

This study investigated the effect of External Brand Communications on internal brand management practices using brand commitment and brand understanding as factors determining the phenomenon and subsequently analyzing the effect of both internal and external factors on brand citizenship behavior. A sample size of 300 respondents was selected from manufacturing and service oriented companies and the effects were analyzed using Structural Equation Modeling. It was found that there is significant and positive influence of brand understanding in determination of brand citizenship behavior and reflected mediating role of external communication congruence. Furthermore, it has also found that internal brand management practices are more evident in case of manufacturing firm i.e. a reputed Biscuits Manufacturing Company as compare to financial firm i.e. a renowned Private Limited Bank. It reveals necessity of work required in case of Private Limited Bank to work on external communication practices and integrate it with internal brand management practices to increase its role in determination of employee behavior and their role in propagating brand image as second audience

COVID-19 and Prophylactic Measures for HIV Children of Ratodero, Larkana

Ratodero is Taluka of population 224,000 in the district Larkana of Sindh, Pakistan. In the HIV outbreak (2019), 1132 HIV patients were reported in the Ratodero, amongst them, 901 (80%) were children, and the majority (735) below the age of 5 years.1 Larkana district is included among the cities where eight (8) COVID-19 carrier pilgrims from Iran were first confirmed as virus positive.2 Followed by community transmission in the area with the confirmation of the virus in the two individuals.3 There was reported shortage of the personnel protection equipment (PPEs) for the Medical Professional engaged in the tests of the COVID-19 as well as the shortage of Kits, so less number of COVID-19 tests were conducted, therefore the actual number of COVID-19 positive can abruptly raise with the availability of Kits and PPEs.4 There is a complete lockdown in the area since last week of March 2020. There is one medical University with an affiliated hospital. Collaborative efforts of the University teaching hospital and the district administration have constituted a team of experts for necessary actions to combat with expected Corona-19 outbreak. In such circumstances of the existence of HIV in Ratodero as an alarm of threats for another health risk for the poor HIV children of Ratodero Larkana. Dated 09 April 2020. there was a random selection of 20 such HIV children of Ratodero below the age 5,  to have look on their physical health and to confirm the quantity/availability of ART (antiretroviral treatment) at their home. It was found that 30% of children were found physically weak. The confirmed average availability of remaining ART drugs was found available for use in the next 14 days. Generally, the children are the population of developing immunity (vulnerable age group) hence there can be increased risk if Co-Infection of COVID-19 if hits the Ratodero Taluika. Therefore the District of Larkana in general but the Taluka Ratodero, in particular, need special attention from the health administration. Following preventive measures can be useful to prevent the spread of COVID-19 among the HIV children of Ratodero, Larkana. Better compliance of prophylactic SOPs verses COVID-19 through proper surveillance at the rural level in Ratodero. Availability of Rashan on priority for the families of registered HIV children of Ratodero, taking into account the inclusion of all requirements of good nutrients in the daily intake. COVID-19 screening of registered HIV children. HIV Screening of any COVID-19 career of Ratodero if the individual is not amongst already registered HIV patients. Establishment of a dedicated isolation ward in case of Co-Infection in these children along with the provision of special care to prevent the onset of COVID-19 symptoms in these patients. Advance Supply of 03 to 06 month ART at home as per instructions of the World Health Organization (WHO) for such HIV patients.

Determinant of Inflation in Pakistan: An Econometrics Analysis, Using Johansen Co Integration Approach

The main object behind the study is to explore the long run and short run dynamics of inflation in case of Pakistan. For this purpose study used annual data 1971 to 2012. Johansen co integration approach is used to check long run equilibrium while ECM (Error Correction Model) is used to check short run dynamics. The result highlighted GDP, M2, energy crises, import and current government expenditure, output gap and adaptive expectation create inflation while development expenditure negatively corrected with inflation. The study concluded that in Pakistan demand side and supply side inflation persist. Key Word: Inflation, Long run and Short ru

Relationship among Hypovitaminosis D, Maternal Periodontal Disease, and Low Birth Weight

Objective: To determine if low birth weight is associated with hypovitaminosis D and periodontal disease among a sample of Pakistani women residing in district Jhelum, Punjab.STUDY Design: Cross-sectional study nested in a large community-based longitudinal study.PLACE AND DURATION OF STUDY: Tehsil Pind Dadan Khan, District Jhelum, Pakistan from August 2012 to October 2015.METHODOLOGY: Women during 12-16th week of pregnancy were selected. Dental examination was performed. Probing depth \u3e3 mm was labeled as periodontal disease, whereas serum level 2500 g) babies. Odds ratio was applied to measure the strength of association of low birth weight with maternal hypovitaminosis D and also for maternal periodontal disease.Results: There were 62 participants in the study. The mean age of mothers was 26.7 ±4.5 years. It was alarming to observe that 53 (85%) participants had vitamin D deficiency. However, periodontal disease was only seen in four participants (6%). Out of the 62 mothers, eighteen (29%) gave birth to low birth weight babies. None of the variables were found to be associated with the low birth weight.CONCLUSION: The present study did not find any significant association of low birth weight with hypovitaminosis D or maternal periodontal disease in the studied sample

Federating cloud systems for collaborative construction and engineering

The construction industry has undergone a transformation in the use of data to drive its processes and outcomes, especially with the use of Building Information Modelling (BIM). In particular, project collaboration in the construction industry can involve multiple stakeholders (architects, engineers, consultants) that exchange data at different project stages. Therefore, the use of Cloud computing in construction projects has continued to increase, primarily due to the ease of access, availability and scalability in data storage and analysis available through such platforms. Federation of cloud systems can provide greater flexibility in choosing a Cloud provider, enabling different members of the construction project to select a provider based on their cost to benefit requirements. When multiple construction disciplines collaborate online, the risk associated with project failure increases as the capability of a provider to deliver on the project cannot be assessed apriori. In such uncontrolled industrial environments, “trust” can be an efficacious mechanism for more informed decision making adaptive to the evolving nature of such multi-organisation dynamic collaborations in construction. This paper presents a trust based Cooperation Value Estimation (CoVE) approach to enable and sustain collaboration among disciplines in construction projects mainly focusing on data privacy, security and performance. The proposed approach is demonstrated with data and processes from a real highway bridge construction project describing the entire selection process of a cloud provider. The selection process uses the audit and assessment process of the Cloud Security Alliance (CSA) and real world performance data from the construction industry workloads. Other application domains can also make use of this proposed approach by adapting it to their respective specifications. Experimental evaluation has shown that the proposed approach ensures on-time completion of projects and enhanced..

Techno-Economic Feasibility Analysis of Concentrated Solar Thermal Power Plants as Dispatchable Renewable Energy Resource of Pakistan: A case study of Tharparkar

Pakistan is identified to be one of the next-11 the top emerging economies of the world after the BRICS. This emphasizes the establishment of a competitive electricity market that can fulfil the demand of the country considering the environmental concerns. In this scenario reliability of power is something that cannot be compromised. Dispatchable power stations play a major role in balancing supply and demand; this balance is essential for maintaining the power cuts free country. All dispatchable power stations incorporate some form of storage particularly thermal or chemical (i.e. a stored fuel).  Earlier dispatchable power was regarded as the generation which can start quickly and meet the peak demand requirements but arrival of renewables in power system has increased worth of its presence since it has just not to supply peak demand but also to meet during the unavailability of other renewable energy sources because of their intermittent behavior meanly at times of dark hours and slow wind speed. This study considers the viability of Concentrated Solar Thermal Power in Pakistan and thoroughly analyses several characteristics i.e., Availability of fuel, water, road and communication network, flexibility and environmental impacts of the technology for the cite of Tharparkar

Ranging with Synthetic Aperture RADAR

RADAR is an acoustic mechanism for the identification and place, reflecting the message, of destination items such as planes, vessels, satellites, cars, individuals and nature. The radio waves are used for the electromagnetic measurement of the perspective, variety or speed of items. Before and during the Second World War, RADAR was created in numerous countries. The RADAR system uses many specific aspects of electrical engineering technology such as image handling, data processing, waveform structure, electromagnetic dispersion, tracking, data parameter estimation, information collection, antennas, propagation stations, and receivers. Only 110 years earlier the first radar was invented. In the meantime, there were countless apps and scheme ideas were used for the accessible techniques. Speed control, aerial traffic control, synthetic opening radar, aerial and space missions, militaries and remote sensing are the typical apps. Medical radar research is well underway in the identification of breast cancer and in the localization of tumors. Automotive radar is now generated in millions per year to save and autonomous driving. The modern radar scheme ideas will almost encounter a revolution in the next few years. Although the radar systems have progressed considerably, they have not developed over the past 20 years, like communication or other techniques. In a few years, certain fresh techniques will enter the radar structure and revolutionize ideas of the radar scheme. New radar characteristics and methods to signal processing are then possible. 2 | P a g e Si