Production of Talk Show Program “Breakout” and “Kimchi” at PRO 2 RRI Semarang (Creative Director)

The Radio of Republic Indonesia (Radio Republik Indonesia - RRI) is the oldest and the only government's radio which has visions to embody Indonesia public broadcasting as the extensive network radio, character development of nation, and as the world class radio. RRI has a very extensive network, from Aceh to Papua, but not many young people are interested listening to the RRI. The basic reasons of that case are the RRI image as radio news and radio for the older. Solution to overcome the matter is creating talk show programs like “Breakout” and “Kimchi” in PRO 2 RRI Semarang. Those programs are addressed to young people as the listener target. Thus, the paramount expectation by creating those programs is to increase the listener of RRI PRO 2 Semarang, in particular the young people. During the execution of those programs, the author acts as creative director who has the responsibility to make the programs more interesting by making earcatcher, voxpop, quiz and poster in supporting the process of buzzing in media social. Result of the post-production questionnaire shows that through the production of "Breakout" and "Kimchi" talk show, we succeed to increase the number of PRO 2 RRI listeners. At first the program "Kimchi" was only 8% of the initial data we collect but then increased to 67%. While the program "Breakout" which was initially 28%, then increased to 65%. Another finding is the program "Kimchi" increased more than in the "Breakout". In addition, culinary theme is the theme that most interests the listener. It is proven from the success of both talk show program that resulted from the combination of right buzzing, interesting material such as voxpop and earcatcher, good cooperation between broadcasters and sources, and a quiz with prizes

The Production of “Breakout” and “Kimchi” Talk Show Program at Pro 2 RRI Semarang (Program Director)

Radio Republik Indonesia is the oldest radio in Indonesia and the only government-owned radio that had the vision to realize the public broadcasters Indonesia as the largest networked radio, the character development of the nation, world class. RRI has a very extensive network from Aceh to Papua, but not many people, especially young people who are interested in listening to Radio Republik Indonesia. The main reason is the image of RRI as radio news and radio for the elderly, making it less attractive to young people. One solution is to create a talk show programs Breakout and Kimchi on RRI Pro 2 Semarang and targeting young people as the target audience. So it is expected to increase the radio listeners again, especially RRI Pro 2 Semarang, which has a target audience among the young. During the implementation of this program, the author has a duty to execute the event that appropriate with run down and concept that was created by the creative director and has been approved by the producer. Promotion using social media such as twitter, instagram, Line, whatsapp is carried out before and during the event. The questionnaire result of post-production shows through the talk show programs “Breakout” and “Kimchi” our main target is to increase the listener number of PRO 2 RRI Semarang are fulfilled. "Kimchi" program is more increasing than "Breakout" program. Initially the "Kimchi" program only 8% of the initial data that we collect and then increased to 67%. Meanwhile the "Breakout" program which was originally 28% increase into 65%

Beauty Representation (Semiotic Analysis of Roland Barthes in Rachel Goddard Youtube Account)

This research was started from beautiful meaning that remains a problem for women and still debated to this day. Rapid technological development, until the advent of vlog makes the concept of beauty changes. One of vlogger that discusses about beauty on her YouTube account is Rachel Goddard. She presents vlog about makeup tutorials, tips on caring for the body and face, also reviews on beauty products through her youtube account. The aim of this research is to know the beauty representation based on Semiotic analysis and also to dismantle the myth of what was built by Rachel Goddard. In analyzing vlog about beauty tutorials titled "Learning Makeup For Beginners" in the Rachel Goddard YouTube account, the writer using semiotic researchers from Roland Barthes. The first conclusion of this research is beauty representation still refer to the same criteria, but with the development of technology, beauty criteria has expanded. Beauty criteria that have expanded is thick and tidy eyebrows; big and colorful eyelids; curly, thick, and long eyelashes; eyes that look big; under eye that look bright; flawless, smooth, and perfect face; rosy cheeks; and colored lip in order not to look pale. The second conclusion of this research is beauty criteria still oriented to the western culture. This is evidenced by the figure of Rachel Goddard who became a model in the vlog also many makeup products and foreign language vocabulary that she used

Indonesian Representation in Social Media (Semiotic Analysis of Roland Barthes in @Instanusantara Instagram Account)

Instanusantara is one of the social media account in instagram that present natural beauty and culture photo of Indonesia. All of photos in @instanusantara entirely taken in Indonesia and is a natural and cultural beauty photo. The aim of this research is to know the Indonesian representation based on Semiotic analysis and to dismantle the myth of what was built by instanusantara. In analyzing this Instanusantara instagram account using semiotic researchers from Roland Barthes, which in the theory is stated that there are two systems sign denotation and connotation. The results of this study showed that the denotation of the 12 pictures are analyzed mentioning that Indonesia's tourism is travel related to nature, a photograph of the beach or mountains, is dominated by color photo of green or blue, is a landscape photo, instanusantara's logo in every picture and there is a description that explains the photo. Connotations of 12 and shows that travel in Indonesia is not only Bali, Indonesia is an archipelagic country, Indonesia's tourism is nature, landscape photographs used to take pictures as scenery objects, logos instanusantara used to indicate the identity of Indonesia. Based on these results, it can be concluded that Indonesia is represented as an beautiful archipelago / Nusantara, Indonesian tourism is a tour that presents the natural beauty of the culture, and Indonesia is not only synonymous with Bali as what people know so far

Production of Talk Show Program “Breakout” and “Kimchi” at PRO 2 RRI Semarang (Producer)

The Radio of Republic Indonesia (Radio Republik Indonesia - RRI) is the oldest and the only government\u27s radio which has visions to embody Indonesia public broadcasting as the extensive network radio, character development of nation, and as the world class radio. RRI has a very extensive network, from Aceh to Papua, but not many young people are interested listening to the RRI. The basic reasons of that case are the RRI image as radio news and radio for the older. Solution to overcome the matter is creating talk show programs like “Breakout” and “Kimchi” in PRO 2 RRI Semarang the paramount expectation by creating those programs is to increase the listener of RRI PRO 2 Semarang, in particular the young people. In this activity, the author served as a producer who is responsible for the continued operation of a radio broadcast program. Author tasked to conceptualize events, determine the theme and speakers, making rundown, overseeing the event and then do an evaluation at the end of the program. From several theme we found out culinary theme is the theme that most interests the listener. Result of the post-production questionnaire shows that through the production of "Breakout" and "Kimchi" talk show, we succeed to increase the number of PRO 2 RRI listeners. At first the program "Kimchi" was only 8% of the initial data we collect but then increased to 67%. While the program "Breakout" which was initially 28%, then increased to 65%. Another finding is the program "Kimchi" increased more than in the "Breakout". It is proven from the success of both talk show program that resulted from the combination of right buzzing, interesting material such as voxpop and earcatcher, good cooperation between broadcasters and sources, and a quiz with prizes