The gendered economics of bodybuilding

International audienceThis article sheds light on the gendered economics of bodybuilding, a topic that, to my knowledge, has not previously been studied. First displaying its history, it examines how the economy of such a sport was born, focusing on the principles and values of capitalism and then creating the "bodybuilding’s industry". In particular, the article stresses the gendered dimension of such an industry relying on ‘hegemonic masculinity’, especially through the relevant media, which are at the core of this gendered framework. I use a qualitative methodology to understand the subject, analyzing the French magazines related to bodybuilding, which embodies the whole functioning of such an industry