A customer centric lens for good agricultural practices

Adaptive Good Agricultural Practices (GAP) requires buyers and implementers to take a customer-centric approach. This paper advocates understanding the underlying incentives for farmers and the fundamental business decisions faced by smallholders, identifying the most appropriate practices, and identifying potential pathways for adopting and maintaining GAP. Industry actors promoting GAP need to empathize with the smallholder business case and demonstrate how the smallholder will be better off by implementing GAP. The study identifies pathways for appropriate practices by “segmenting” demographic characteristics, farming behaviour, markets, production costs, and social factors such as inclusion or discrimination

Innovate webinar : a customer-centric lens for good agricultural practices : MEDA innovate learning series

The presentation presents the Chithumba model to illustrate adaptive good agricultural practices (GAP), and how some applications and innovations are more supportive and more readily adopted by farmers. It focuses on the customer-centric approach, analysing incentives for farmers to adopt new practices and buy into them. In order to usefully target famers, it helps to understand that different markets represent different market specifications. These market specifications will help determine which GAP standards to implement, how to design effective policy and financial services, and which agricultural innovations result in enhanced crop yields

MEDA Innovative Learning Series

This work was carried out with the aid of a grant from the International Development Research Centre, Ottawa, Canada.The following learning paper on customer centricity is the first in a suite of documents from the INNOVATE learning series. This paper provides techniques and insights on improving customer centricity for financial institutions, agricultural companies, and implementers focused on: •Smallholder farmer behavior, •Financial services delivery for smallholder farmers, •Customer segmentation, •Testing and promoting innovation processes and mindsets, •Applying a customer-centric lens, and •Stimulating the adoption of agricultural innovations

Optical coherence tomography in coronary atherosclerosis assessment and intervention

© Springer Nature Limited 2022Since optical coherence tomography (OCT) was first performed in humans two decades ago, this imaging modality has been widely adopted in research on coronary atherosclerosis and adopted clinically for the optimization of percutaneous coronary intervention. In the past 10 years, substantial advances have been made in the understanding of in vivo vascular biology using OCT. Identification by OCT of culprit plaque pathology could potentially lead to a major shift in the management of patients with acute coronary syndromes. Detection by OCT of healed coronary plaque has been important in our understanding of the mechanisms involved in plaque destabilization and healing with the rapid progression of atherosclerosis. Accurate detection by OCT of sequelae from percutaneous coronary interventions that might be missed by angiography could improve clinical outcomes. In addition, OCT has become an essential diagnostic modality for myocardial infarction with non-obstructive coronary arteries. Insight into neoatherosclerosis from OCT could improve our understanding of the mechanisms of very late stent thrombosis. The appropriate use of OCT depends on accurate interpretation and understanding of the clinical significance of OCT findings. In this Review, we summarize the state of the art in cardiac OCT and facilitate the uniform use of this modality in coronary atherosclerosis. Contributions have been made by clinicians and investigators worldwide with extensive experience in OCT, with the aim that this document will serve as a standard reference for future research and clinical application.info:eu-repo/semantics/publishedVersio

Optical coherence tomography in coronary atherosclerosis assessment and intervention

Since optical coherence tomography (OCT) was first performed in humans two decades ago, this imaging modality has been widely adopted in research on coronary atherosclerosis and adopted clinically for the optimization of percutaneous coronary intervention. In the past 10 years, substantial advances have been made in the understanding of in vivo vascular biology using OCT. Identification by OCT of culprit plaque pathology could potentially lead to a major shift in the management of patients with acute coronary syndromes. Detection by OCT of healed coronary plaque has been important in our understanding of the mechanisms involved in plaque destabilization and healing with the rapid progression of atherosclerosis. Accurate detection by OCT of sequelae from percutaneous coronary interventions that might be missed by angiography could improve clinical outcomes. In addition, OCT has become an essential diagnostic modality for myocardial infarction with non-obstructive coronary arteries. Insight into neoatherosclerosis from OCT could improve our understanding of the mechanisms of very late stent thrombosis. The appropriate use of OCT depends on accurate interpretation and understanding of the clinical significance of OCT findings. In this Review, we summarize the state of the art in cardiac OCT and facilitate the uniform use of this modality in coronary atherosclerosis. Contributions have been made by clinicians and investigators worldwide with extensive experience in OCT, with the aim that this document will serve as a standard reference for future research and clinical application