THE IMPORTANCE OF THE FAIR COMPETITION IN THE MARKET ECONOMY

For proper functioning of the competitive market, Romania has regulated the Competition Act prohibit agreements, the abuse of dominance and control of economic amalgamation. Therefore, competition law establishes a set of rules applicable to the enterprises and the guarantee of compliance with competition policy, a guarantee in achieving a free and vibrant internal market

DIGITAL MARKETING REGULATIONS

The General Data Protection Regulation (GDPR) is a European law which grants rights regarding an individual’s personal data. Having been adopted in April 2016, its enforcement became effective as of 25th May 2018.This article aims to highlight who should do this, what exactly they should do and how to do it. Learn about the scope of GDPR in digital marketing, the definition of a personal data breach, the rights of data subjects, incident response under GDPR and more

Traditional Marketing Versus Digital Marketing

Today, the digital economy contributes decisively to increasing competitiveness, especially since a digital transformation involves migrating to new technological models, where digital marketing is a key part of the strategies of users’ growth and loyalty. The internet and digital marketing have become important factors in campaigns, which attract and retain internet users. This study aims to identify the main ways in which users can be gained and retained through the use of digital marketing. Digital technologies can monitor behaviours, can analyse the content of requests, problems, assessments, both on the platforms of organizations and on social networks. Organizations need to understand how favourable assessments will result in the outcome that the marketing department needs to achieve

The purchase behavior of the consumer

The paper describes the types of purchase behavior of consumers and the stages of decision made by the purchasing of the consumer, the approach in which the personal factors can affect the decision made by the purchasing of the consumer, the psychological factors which can affect the decision made by the purchasing of the consumer, the examination of the social factors that influence the decision made by the purchasing of the consumer and why  is it so important that marketing has to understand consumer purchasing behavior

The use of the gravity model in forecasting the flows of emigrants in EU countries

Migration is a complex phenomenon with economic, social, political, cultural and human implications, and therefore, it is the locus of interest for many researchers from various fields. After 1989, migration in Romania became a social issue due to the large number of migrants searching for labour all around Europe. This paper focuses on investigating and forecasting labour migration from Romania and its geographical orientation. We analysed the gravity model, which simple and accurate, focused on the distance as a determinant of the length of the mobility and, thus, of the host country chosen by the migrant. Based on the proposed macroeconomic model, we discuss results for main destinations countries, i.e. Spain, Italy, Austria, Germany, as well as for EU as a whole

Integrating in the EU or in the World?

Economic theory suggests that the degree of cyclical synchronisation is related to the degree of economic integration and structural similarity between countries. In gauging changes in the synchronisation of countries’ business cycles and the underlying driving factors, it is important to distinguish EU/specific developments from worldwide integration tendencies, i.e. globalisation. The effects of goods and capital market integration on business cycle synchronisation are theoretically ambiguous. The net effect is composed of a synchronisation-enhancing effect on the demand side of the economy, and a synchronisation-diminishing effect on the supply side resulting from increased incentives for specialisation.economic integration, business cycles, synchronisation-enhancing effect, synchronisation-diminishing effect

The purchase behavior of the consumer

The paper describes the types of purchase behavior of consumers and the stages of decision made by the purchasing of the consumer, the approach in which the personal factors can affect the decision made by the purchasing of the consumer, the psychological factors which can affect the decision made by the purchasing of the consumer, the examination of the social factors that influence the decision made by the purchasing of the consumer and why  is it so important that marketing has to understand consumer purchasing behavior