PENGARUH ATRAKSI WISATA DI SCIENTIA SQUARE PARK GADINGSERPONG TERHADAP MINAT BERKUNJUNG

Abstract. Tourism is a travel activity carried out by individuals or groups of people with several purposes. This study uses a quantitative descriptive method. This study was carried out at the tourist destination Scientia Square Park.On the results of validity testing, the variables tourist attractions (X) and interest in visiting (Y) for all items are declared valid. The results of the reliability test of variables X and Y are stated to be reliable, in the simple regression analysis the value of variable Y is 0.143 without the influence of variable X. But if there is an increase in the value of variable X (Tourist Attractions) then customer satisfaction will increase by 0.573.And in the normality test of tourist atraction the variable (X) with a value of 0,243 is declared normal because it is greater than 0.05. As well as for the results of the Durbin-Watson autocorrelation of 1,697 and for the variable value of tourist attractions (X) of 0.259 with a significance of 0.000. And for the results of the heteroscedasticity test, the significance value is 0.443, it is stated that there are no symptoms of heteroscedasticity because it is greater than0.05. As well as for the results of the analysis of the correlation coefficient of tourist attractions(X) of 0.961 based on the value of the correlation value interpretation is in a very strong range so that the relationship between attraction and interest in visiting becomes very strong. And for the coefficient of determination R square is 0.167 or 16.7%, so the influence of the tourist attraction variable (X) is 0.167 or 16.7%. While testing the hypothesis (T test) The test results obtained t value for tourist attractions (X) 34.579 > 1.996 and a significance value of 0.000 1,996 dan nilai signifikansi 0,000 < 0,05 maka Atraksi Wisata (X) berpengaruh terhadap minat berkunjung (Y)Kata Kunci : Atraksi Wisata, Minat Berkunjung, Scientia Square Par