Coming to a Screen near you: Investigating the Entrepreneurial Motivation, Failure and Resilience of Movie Producers in Producing Movies

Thesis (Ph.D.) -- University of Adelaide, Entrepreneurship, Commercialisation and Innovation Centre, 202

“Reel”ing it in:The Indian film industry’s survival and growth in the post-pandemic era

Business-to-business (B2B) firms are expected to work collectively to overcome the sector's challenges. The COVID-19 pandemic was a ‘rare’ event that triggered failures across many business sectors. With limited financial resources, governments in emerging economies could not assist businesses and the B2B firms relied on their networks for survival. In this study, we explored the B2B firms' response to the pandemic and whether their long-established networks and relationships with each other aided or hindered their ability to operate through the disruption and rebound in the post-pandemic recovery period. We studied the operations of the Indian film industry through the pandemic and collected interview data from key informants from the sector. Using stakeholder and institutional theory lenses, we highlighted the changes in the sector, including the weakening of B2B firm networks and firms moving away from organizational collaboration to prioritizing individual interests. The nature of the business model has changed, with increased use of digital platforms for movie releases. These findings have implications for theory and practice as international government agencies were providing incentives for Indian filmmakers to produce movies in their country, which needed to be countered by the Indian government

Web based shopping

Abstract The World Wide Web can change human behaviour and human interactions to a very large extent. Web based shopping behaviour is one major example to point out the trends in this direction. This study is of a very exploratory nature and it intends to establish the differences between several web-based shoppers from different parts of the world. Several critical factors associated with online shopping behaviour will be explored. A cross cultural data set will be collected and an illustrative description of the shoppers will be provided. As a final step the cross cultural differences between several shoppers will be explored. One question which will run as a theme through out the course of this paper is, �Will the traditional consumer behaviour theory and research be altered by the advent of web based shopping?

Prepared role : a dramatic pedagogic technique for marketing educators

Prepared role is a form of dramatic convention whereby another lecturer, student or guest, is introduced into classroom drama to play an accurate and authentic role (Neelands, 1998). This paper documents a case study involving the use of Prepared Role within a drama-based marketing subject at an Australian University. Findings from an exploratory study investigating student learning outcomes are presented. Findings indicate that Prepared Role facilitated learning by immersing students in a realistic, engaging and enjoyable international marketing scenario relating to India

Localisation as a product strategy for transition economies in Asia : cases from China and India

The International Finance Corporation (IFC) coined the phrases “emerging markets” and “transition economies” in the early 1980’s. IFC used economic indicators like per capita income and the ratio of market capitalization to the GNP and based on these, it developed certain benchmarks to classify the transition economies. This paper specifies the common attributes of the transition economies and details the emerging opportunities and challenges in the transition economies. This paper also examines how products are localised as a competitive strategy, keeping in mind the unique characteristics and trends that are common to transition economies. Two short cases from China and India are presented to develop an argument for the product strategy that needs to be employed to succeed in the transition economies

Spirituality and consumer behavior : concept and consequences

The topic of spirituality has inspired scores of studies in management and related disciplines over the last decade. Marketing scholars, it seems, have shied away from this topic despite the deep impact spirituality has on consumer motivations and behaviour. This paper investigates the salience of spirituality in contemporary postmodern times. A working definition of spirituality has been provided with a view to encourage further conceptual developments and empirical studies in this vital but neglected area. The authors contend that spiritual utility needs to be incorporated along with other utilities when considering product and service benefits. The resurgence of spirituality has important implications for practitioners and researchers in the marketing profession

Fast fashion, fashion brands & sustainable consumption

The phenomenon of fast fashion chains is due to the way this business model manages its production chain and supplies. Combining the quick response to the agile, lean retailing and leagile processes, it is possible to deliver products to retail outlets in a few weeks, in response to growing consumer demand for new goods. The excessive consumption of fast fashion is also due to social media involves issues such as sustainability in fashion consumption and work practices within companies and their suppliers. On the other hand, the awareness of the concern with the consequences of this consumption gives rise to new ways of consuming and producing fashion causing less impact both environmental and social