Customer driven marketing strategy of LIC international in Bahrain: a product specific study

Abstract Marketing of service product requires a slightly different strategy owing to the idiosyncratic nature of service items. The present study explores the customer oriented marketing strategy of LIC International in the Kingdom of Bahrain. The approach of the study was exploratory and personal interview was conducted to contribute major input source to the research. The company has been following a different marketing strategy in the study area different from the conventional approach in the home country. The customer focused marketing strategy was reviewed in seven Ps frame work.Service marketing, LIC international, insurance marketing, Seven Ps

Group Norms and Consumer Behaviour

The impact of group norms on forming consumer behaviour is an important attribute of man’s social life. The market segmentation principles acknowledge the presence of this phenomenon. People belong to different age group, professional status, income levels, educational status etc. are seemed to display some specific consumer behaviour that can be attributed to a particular group. The present study attempts to find the influence of certain selected group norms on consumption pattern.Group norms, peer influence, consumer behaviour, culture and consumption, social norms

INVESTORS’ OVERCONFIDENCE IN THE STOCK MARKET

An investor would normally depend on technical or/and fundamental analysis to make his/her investment decision in the secondary market. But in most cases the investor may not have time to do these analyses, understand the market or stock and then make the decision, therefore, they often end up taking irrational decisions. In some cases, the investors take these irrational decisions on the basis of the overconfidence they have concerning the information they possess. These investors are termed to bear overconfidence bias. The study aims to examine the influence of overconfidence bias in the Indian stock market. The study employed Vector Autoregression (VAR) methodology and impulse response function to know how long the bias persists in the market once the overconfidence bias is influenced by the investor. The results of the study show enough evidence to point out the influence of overconfidence bias in the market and it persists for more than 110 days. The study also finds out Efficient Market Hypothesis does not hold good. Our study period includes the time period since globalization of the Indian stock market and it also covers several periods of stress including the global financial crisis of 2007–08 and COVID-19 period

Sub 20 nm Short Channel Carbon Nanotube Transistors

Carbon nanotube field-effect transistors with sub 20 nm long channels and on/off current ratios of > 1000000 are demonstrated. Individual single-walled carbon nanotubes with diameters ranging from 0.7 nm to 1.1 nm grown from structured catalytic islands using chemical vapor deposition at 700 degree Celsius form the channels. Electron beam lithography and a combination of HSQ, calix[6]arene and PMMA e-beam resists were used to structure the short channels and source and drain regions. The nanotube transistors display on-currents in excess of 15 microA for drain-source biases of only 0.4 Volt.Comment: Nano Letters in pres

CHRONIC ORAL TOXICITY STUDIES OF CRUDE ETHANOLIC EXTRACT AND ETHANOLIC FRACTION OF PELLIONIA HEYNEANA WEDD. LEAF IN WISTAR RATS

Objective: Pellionia heyneana Wedd. leaf has been used by the Cholanaikan tribe as a traditional medicine to enhance immunity and also to treat various liver ailments. However, no scientific reports are available regarding its long term toxicity studies. The objective of the present study was to investigate the chronic oral toxicity study of P. heyneana leaf.Methods: In the present study, scientific evaluation of oral toxicity of P. heyneana crude ethanolic leaf extract (PHLE) and leaf ethanolic fraction (PHEF) were carried out in Wistar rats. Animals were fed with three varying concentrations (500 mg/kg, 1000 mg/kg and 1500 mg/kg) of PHLE and PHEF for 90 d. During the study period, all the animals were closely observed for any morbidity or mortality, food and water intake, body weight etc. The effect of PHLE and PHEF on animal behaviour, metabolism, liver function, kidney function, blood glucose level, in vivo antioxidant status, haematological parameters, histopathology of internal organs etc. were evaluated after 90 d chronic toxicity study.Results: All the animals administered with PHLE/PHEF up to 1500 mg/kg dose did not show any deleterious changes in normal metabolism, histopathology of internal organs, haematological and biochemical indices.Conclusion: All these results revealed that PHLE and PHEF of P. heyneana are non toxic in long term oral administration in Wistar rats.Â

Isolation and full-length genome characterization of Sarscov-2 from covid-19 cases in northern Italy

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ANTI-INFLAMMATORY AND ANALGESIC ACTIVITY OF ARENGA WIGHTII GRIFF.-AN ENDEMIC PALM OF WESTERN GHATS

Objective: The present study aims to scientifically validate the anti-inflammatory and analgesic activities of Arenga wightii.Methods: The stem pith was excised from mature palm, sliced into small pieces, shade dried and powdered. The powder was extracted with ethanol, concentrated under reduced pressure and the crude extract was referred to as AW. The anti-inflammatory and analgesic activity of AW was analyzed in Wistar rats and Swiss albino mice.Results: The results revealed that the ethanolic extract of the stem pith of A. wightii showed a dose dependent anti-inflammatory and analgesic activity, which was comparable to the standards, indomethacin and acetyl salicylic acid respectively.Conclusion: The results of the current study reveal that A. wightii possesses significant anti-inflammatory and analgesic activity.Â