Social Media's Effect on Millennials and Generation Z's Green Purchasing Habits

Purpose: The purpose of researching the impact of social media on millennials' and Generation Z's green purchasing habits is to better understand how these platforms influence their attitudes and behaviours towards environmentally conscious consumer choices. This data can help businesses and marketers target and engage these demographic groups more effectively, as well as shed light on the role of social media in promoting sustainable consumption and driving positive environmental change.   Theoretical framework: There are two theories that can be used to understand the impact of social media on the green purchasing habits of millennials and Generation Z. Social Learning Theory suggests that individuals learn and adopt new behaviors by observing the actions and attitudes of others, including those they follow on social media and Norm Activation Theory states that Individuals are much more likely to engage in environmentally responsible behaviours when they believe such behaviours are the social norm and are supported by their peers and social media influencers.   Design/methodology/approach: A descriptive research design was used to investigate social media's impact on the green purchasing habits of millennials and Generation Z. The current study has conducted a quantitative analysis of the data that was gathered using a questionnaire survey. Based on the age category, the respondents were chosen using the purposive sample technique. Focusing on a particular age group that falls within the millennial and generation Z categories was done via non-probability purposive sampling. There were 600 respondents in the sample used for the study.   Findings: According to the study's findings, social media has a substantial impact on shaping the attitudes and behaviours of generation y and z groups towards environmentally conscious consumer choices.   Research, Practical & Social implications: Businesses and marketers can use the findings of this research to better target and engage these demographic groups in promoting environmentally conscious consumer choices. We can gain a better understanding of the role of social media in promoting sustainable consumption and the potential for these platforms to drive positive change towards more environmentally responsible behaviours by investigating the impact of social media on the green purchasing habits of generation y and z groups.   Originality/value: The originality and value of this study investigating the impact of social media on millennials' and Generation Z's green purchasing habits derive from its potential to inform strategies for promoting sustainable consumption and driving positive change towards a more environmentally responsible future

Role of Probiotics in Prevention of Necrotising Enterocolitis in Preterm Babies

ABSTRACT BACKGROUND AND OBJECTIVES : Necrotizing enterocolitis (NEC) is a common emergency condition of preterm babies. It has got a potential to cause significant mortality and morbidity. There are many preventive strategies for NEC. one among them is administration of oral probiotics. The aim of the study is to prove that use of oral probiotics can significantly reduce the incidence of NEC among the preterm babies METHODS : The study design was a prospective randomized control trial. Only babies <34weeks of gestation were included in the study. The selected sample of babies were randomly divided into two groups viz, the test and the study group. Babies in the test group were fed with Darolac 0.5g/day (Lactobacillus acidophilus, Lactobacillus rhamnosus, Bifidobacterium longum, and Saccharomyces boluardi) with breast milk twice daily till they reach full feeds. Babies in the control group were fed with breast milk alone. The two groups were compared for the incidence of NEC. RESULTS : Sample size was limited to 200 babies. They were randomized as control and test groups with 100 each. It was found that the incidence of NEC was lower in the test group (3 of 100 vs. 11 of 100). The results were statistically significant. There was 3 case in stage 2 NEC and 1 case of severe stage 3 NEC in control Group. CONCLUSION : Prophylactic probiotic has a beneficial role in prevention of necrotising enterocolitis in premature low birth weight babies

Effect of hot application versus contrast therapy on knee related symptoms among patients with knee osteoarthritis in selected community area at Perambalur

Osteoarthritis is the most common joint disease in the near future and is projected to rank second for women and fourth for men in terms of years lived with disability. WHO reports that osteoarthritis affects 9.6% of men and 18% of women worldwide. OBJECTIVES: To compare the effectiveness of hot application versus contrast therapy on reduction of knee related symptoms among patients with knee osteoarthritis. METHODS: True experimental pre-test post-test control group design was adopted for this Study. The study was conducted in Aranarai and Elambalur area at Perambalur.60 participants were selected by simple random sampling technique and 30 were recruited to each group. The tool used for data collection was Knee injury and osteoarthritis outcome score scale to assess the knee related symptoms. Hot application to experimental group-I and contrast therapy to experimental group-II for twice a day for ten days was given to both groups. RESULTS: The post-test mean score of experimental group I 18.2

Translational Perspective in Hepatocellular Carcinoma

The burden of liver cancer is higher in Hispanics, African Americans, and Asians. Viral hepatitis (Hepatitis B and Hepatitis C viruses), non-alcoholic steatohepatitis (NASH), and alcoholic liver disease (ALD) are the most common etiological/risk factors for liver cancer. Approximately 80–90% of hepatocellular carcinoma (HCC) occurs in patients with underlying liver cirrhosis. Individuals with advanced cirrhosis represent a high-risk group for liver cancer. To fill the increasing gap between basic science and clinical research, translational research has been developed as an emerging technology. Basic science attempts to unravel the mechanisms of disease using tools (e.g., culture systems and animal models) that allow for easy manipulation of biological processes. Further, culture systems and animal models are useful to derive causal associations, but they generally do not include an endpoint directly applicable to clinical practice. Hence, development of new tools for early detection, including the evaluation of liquid biopsy, identification of tissue biomarkers of treatment response, execution of precision and enhancement of patient stratification in patients at risk for HCC development to enable chemoprevention clinical trials becomes important. It was identified as translational research has begun as an effective approach to facilitate the development of novel molecular-based biomarkers and to accelerate the implementation of laboratory discoveries into clinically applicable tools. Despite great advancement in diagnosis and management of HCC, the exact biology of the tumor remains poorly understood generally limiting the clinical outcome. Comprehensive analysis and characterization of the molecular mechanisms and subsequently individual prediction of corresponding prognostic traits would transform both diagnosis and treatment of HCC and is the key goal of modern medicine. To overcome the challenge and to accelerate the progress, a collaborative effort from various clinical research groups and translational approach is needed

Effect of Secondary Prevention Program on Stress and Risk Reduction among Coronary Artery Disease Patients at Rajiv Gandhi Government General Hospital, Chennai

One of the leading cause of morbidity as well as mortality in most of the countries today is cardiovascular disease. The most prevalent type of cardiovascular disease is coronary artery disease, which is an emerging health problem. In present study the investigator assessed the effect of secondary prevention program on stress and risk reduction among coronary artery disease at Rajiv Gandhi Government General Hospital. The aim of the study was to evaluate the effect of secondary prevention program among patients with coronary artery disease. True Experimental - pretest post test control group design was used to assess the level of stress, coping and knowledge among patients with Coronary Artery Dis ease. 100 simple random sampling techniques was used to Collect information. The Results showed that the post test stress score was 40.1% which depicts reduction in stress level. In the post test coping score was 55.8% which depicts improvement in coping level. In the post test knowledge score was 74.8%, which depicts improvement in knowledge level. There was an association found among experimental group stress with s elected demographic variables, the elders , those who get less income and less educated patients had less stress than others. There was also an association found among experimental group coping with s elected demographic variables, the elders, less educated and patients with no bad habits had more coping than others. There was an association found among experiment al group knowledge with s elected demographic variables, the younger and males are having more knowledge than others. Secondary Prevent ion Program is a simple and effective method to treat Coronary Artery Disease patients