THE INFLUENCE OF SOCIAL INFLUENCE AND PEER INFLUENCE ON INTENTION TO PURCHASE IN E-COMMERCE

The development of information technology increases the number of active users of mobile phones and several platforms in it, such as ecommerce. Social groups and peers influence determining consumer behavior to make purchasing decisions on e-commerce. The purpose of this study was to determine the effect of social influence and peer influence on the intention to purchase on e-commerce which is supported by the theory of TPB (Theory of Planned Behavior) and TAM (Technology Acceptance Model). The data in the study were obtained from 338 students in Surabaya who had shopped through e-commerce. This study uses Confirmatory Factor Analysis to determine the validity and reliability of the construct and Partial Least Square in testing the relationship between the variables. The results of the analysis have proven that social influence and peer influence variables have a significant influence on attitudes towards using e-commerce and intention to purchase. Social and peer influence can influence behavior in making purchasing decisions among consumers, especially teenagers through trust, interaction, habits, recommendations, and information provided. This research is expected to provide knowledge to sellers in e-commerce for the development of marketing their products and services in the future

MENINGKATKAN KREATIVITAS ANAK USIA DINI MELALUI PEMBUATAN ALAT PERMAINAN EDUKATIF (APE)

Games Education  (APE) is a tool that can optimize the game development of the child, tailored to the age and developmental level, and which is useful for the development of the physical, language, cognitive, and social development. The purpose of this activity is expected in early childhood and kindergarten students get an interesting experience, increase cognitive ability, psychomotor, and creative both in school and outside of school. Berbagia type of form tool of education games that can be made by children TK and early childhood education. This education game is used as a medium of learning so that students do not feel bored while studying. Type of APE are so numerous, yitu playdough, finger painting, hand puppets, and coloring. The method used in this activity is practical. By using this method the children can directly try to make a toy that kids can feel the process of making. The target of this education a children’s game kindergarten and early childhood. However, given the different game types for different ability levels, especially in terms of cognitive and psychomotor. Tools are provided for educational games help improve a child’s development in terms of skills, knowledge, and dissemination in accordance with the learning materials. Of the activity of making APE results obtained are kindergarten and early childhood was happy to make the game instrument itself, creativity and children honed so well that it can blind a variety of forms.   Keywords : Games, Education, Develompent, Childre