13 research outputs found

    Unethical Marketing Tactics of Manufacturers: An Investigation of Corporate Social Responsibility and Legal Responses to Death & Mayhem

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    Every business faces ethical decisions and dilemmas as part of their daily operations. Managers must decide what level of corporate social responsibility to uphold, while maintaining profits. Corporate social responsibility (CSR) should begin with promoting well-being; decision-making strategies can produce profits without endangering the welfare of a business’s customer base. This article examines the CSR and unethical marketing strategies pursued by Juul Labs, Remington Arms, Johnson & Johnson and RJ Reynolds corporation and the legal responses—or lack thereof--by courts and legislatures to the resulting harm and death to their customers. An overview of pertinent laws, court decisions and settlements are provided. Techniques for incorporating CSR into every campaign, as well as managerial tactics for handling ethical dilemmas are offered. A thorough discussion for small businesses owners regarding CSR, ethical marketing strategies and how to move forward to make a positive impact for change is presented

    UBER: A Great Disrupter or Not?

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    In 2009, Travis Kalanick and Garret Camp created a ride sharing platform connecting drivers with passengers wanting rides in major cities throughout America. They started Uber (originally UberCab) in San Francisco, then expanded across the USA, into Europe, India, and other countries. After several missteps Travis was forced to resign. Is it possible for Uber to survive a negative reputation, negative public relation issues, attacks by the taxi and regulatory entities, and rebuild a damaged corporate culture especially during and after a pandemic

    Cannabis and Small Business: Issues to Consider Regarding Organizational Behavior and Workplace Changes

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    Thirty-three states have legalized some form of cannabis in the USA, including 11 states with expansive laws legalizing recreational marijuana. These new legislative changes pose challenges for small businesses from an organizational behavior perspective. A survey of 17 small businesses was conducted to examine current challenges small businesses face regarding the new cannabis using workforce. The paper examines challenges, along with current marijuana laws affecting small business today. Recommendations are provided regarding necessary company drug policy changes, and workforce issues arising from the legalization of marijuana. Descriptive statistics and a thorough discussion are provided

    The roles of incubators, accelerators, co-working spaces, mentors, and events in the startup development process

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    Abstract This chapter aims to explore supporting factors, such as incubators, accelerators, co-working spaces, mentors, and events in the startup ecosystem. To understand these five aspects and to explore their roles in startups, we investigated an Oulu startup ecosystem. In this case study, we conducted research interviews with practitioners working with startups, accelerators, incubators, venture capital firms, and co-working space organizations. By using real case examples, the results discussed in this chapter can help entrepreneurs understand the commonalities and differences between incubators and accelerators, their types (university-based or profit/nonprofit), the kinds of business ideas, and the entrepreneurs they focus on. Furthermore, the roles of co-working spaces, mentors, and events and their effects on entrepreneurs and startups are discussed. At the end of the chapter, we also show the interrelationships between these five aspects in the Oulu startup ecosystem and their influence on different startup development stages
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