39 research outputs found
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Financing early stage innovation ventures – a value-oriented roadmapping framework
This practice-oriented paper describes a value-oriented roadmapping (VRM)
framework, which helps entrepreneurs improve the investor readiness of their
ventures through developing better business models. As investors tend to perceive
risks where entrepreneurs only have eyes for the opportunities, this value-oriented
roadmapping framework is a practical tool to help bridge the gap between investors
and entrepreneurs. From the daily practice of the lead author as an IP value strategist
the lesson has been learned how important it is that entrepreneurs develop a business
case from the perspective of potential investors.
The value-oriented roadmapping framework is a practical tool for entrepreneurs and
was developed through a series of 8 case studies. The tool is a template-based
approach, or so-called ‘canvas method’. In a workshop setting, led by an experienced
moderator, participants critically assess the venture’s and or product’s market,
capabilities, application, revenue model, capital investment, IP-position, from an
investor’s point of view. Next, this qualitative assessment is translated into a
quantitative assessment, incorporating finance and valuation theory and
methodology. The end result is a roadmap for value creation, where in the end both
investors and entrepreneurs require a reward for financial risks taken
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Characterizing product-service systems in the healthcare industry - An internal stakeholder perspective
This paper presents a preliminary productservice
system (PSS) classification framework, which
challenges the existing schemes that have not distinguished
between service and intangible product. Two recently
completed cases in the health information and
communications technology (ICT) sector have revealed new
dimensions for PSS classification from the perspective of
internal stakeholders, that is those within the company who
are directly involved in the new PSS development. These
new dimensions are volume, value, and quality. Volume is
the relative number of product / service elements in the PSS.
Value is the relative product / service contribution to the
worth of the PSS. Quality is the features, knowledge, skills
and attitudes that affect the successful usage of the PSS.
The findings also suggested that a PSS configuration
might remain constant when the product and service
proportions change. The results from these two cases have
provided important directions for further work in PSS
classification.
KeywordsThis is the final version. It was first published by IEEE at http://ieeexplore.ieee.org/xpls/abs_all.jsp?arnumber=6838044
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Value co-creation in early stage new product-service system development
This is the final version. It was first published by Linköping University Electronic Press at http://www.ep.liu.se/ecp_article/index.en.aspx?issue=067;article=030.The need to develop systems that comprise medical equipment and services to improve healthcare service efficiency and availability has become a pertinent concern in developed countries, as governments continue to focus on controlling healthcare expenditure. This research intends to explore value co-creation with multiple stakeholders at early stage new product-service system (PSS) development in regulated industries such as the medical equipment industry.
This paper identifies the literature gap of stakeholder involvement in the process of new PSS development and compares the identified gap with the experience of industry practitioners. The fields relevant to the research focus are described and the characteristics of a new PSS are proposed as the basis of the research. This paper concludes with an initial proposition, that there is a need for an holistic approach to new PSS development and to have early multiple stakeholder input
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Scenarios and roadmapping - how to navigate an uncertain future
Scenario planning and roadmapping are both well established processes for exploring possible futures.
Roadmapping for technology foresight provides a framework for investigating technology developments,
interrelationships and critical timescales. However it is increasingly important when new technologies and
consumer adoption co-evolve that paradigm changes in the wider social and economic environment are taken
into account. A strength of scenario planning is in exploring social and economic factors and hence scenarios
can provide the futures context for a roadmapping exercise. Both processes are often used in group work modes
over days or months, which allows for stakeholder consensus to develop. This paper describes how scenario
planning and roadmapping were combined within a workshop to gather a wide range of external and internal
inputs and to challenge organisational thinking. The paper discusses how the process was achieved in one day,
the benefits of this arrangement and also its limitations and how to mitigate them
Value co-creation in early stage new product-service system development
Abstract The need to develop systems that comprise medical equipment and services to improve healthcare service efficiency and availability has become a pertinent concern in developed countries, as governments continue to focus on controlling healthcare expenditure. This research intends to explore value co-creation with multiple stakeholders at early stage new product-service system (PSS) development in regulated industries such as the medical equipment industry. This paper identifies the literature gap of stakeholder involvement in the process of new PSS development and compares the identified gap with the experience of industry practitioners. The fields relevant to the research focus are described and the characteristics of a new PSS are proposed as the basis of the research. This paper concludes with an initial proposition, that there is a need for an holistic approach to new PSS development and to have early multiple stakeholder input
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ON 'SELF-FACILITATING' TEMPLATES FOR TECHNOLOGY AND INNOVATION STRATEGY WORKSHOPS
Aligning technology and other functional perspectives for innovation and strategy is challenging.
This is compounded by communication barriers arising from high levels of complexity, uncertainty
and ambiguity associated with technologically intensive innovation. Conceptual frameworks, tools
and methods such as roadmapping, portfolio matrices and scenario planning are used to support the
management of technology and innovation activities. These often have a strong visual aspect that
helps to address the issues of dialogue exchange and interaction. From a visualisation perspective,
roadmapping is of particular interest given its prominence as a flexible method and highly visual
tool. This paper focuses on the mediating role that structured roadmapping templates have during
interactive strategy workshops. A quasi-experiment comparing the performance of two templates is
reported, comparing a ‘classic’ format with a new template that was designed to be ‘selffacilitating’.
This new template incorporates guidance that a facilitator would normally provide, in
order to minimise intervention and empower groups to organise their own strategic discussions. The
new template is shown to perform significantly better in terms of completeness, consistency, quality
and ease of use
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Roadmapping Roadmapping: Strategic Planning for Roadmapping Systems
Roadmapping is a well-established technique in the context of innovation and strategy, with the potential to support organizations address the complex transformative challenges facing humanity in the 21st century. This is enabled by its systems-based architecture and visual form of roadmaps, supporting communication and reduction of information asymmetries in complex sociotechnical systems. This paper focuses on an adaptation of the roadmapping method to support strategic planning for roadmapping systems in organizations, addressing implementation challenges. This represents a novel application of roadmapping to business processes and systems, demonstrating the flexibility of the roadmapping approach. A workshop template ('R2') and process for supporting the roadmapping of roadmapping systems is presented, developed and refined through a series of six industrial cases, and illustrated with an application example in the additive manufacturing sector