Factors influencing consumer wine choice: The case of wine tourism

This research was undertaken to examine the relationship between the wine tourism activities of consumers and their subsequent wine choices. Exploratory research was undertaken giving specific attention to wine tourism, first, as a factor of influence on decision-making, second, on levels of consumer involvement and third on long-term consumer loyalty. A convenience sample of 12 wine consumers in Dublin participated in the study. Semi-structured in-depth interviews were used to gather the qualitative data used. The findings clearly establish links made by consumers between their wine tourism experiences and their subsequent wine purchase preferences. The findings highlight the importance of facilitating the co-creation of memorable wine tourism experiences as a determinant of improved consumer involvement as well as the development of long-term consumer loyalty. Implications for industry practitioners suggest a continued focus on the provision of unique wine tourism experiences; while the findings support the theoretical links between consumers own past experiences and their use as a valuable information source when making purchase decisions

Preferred travel experiences of foodies: an application of photo elicitation

A large-scale sample of food lovers accessed by an online survey, which followed a qualitative focus group study, employed the photo elicitation technique to investigate their preferences for travel experiences. This technique identified top choices both for food-related and other types of urban, nature-oriented and active recreational pursuits. Overall, the most popular experience sought was described as ‘enjoy regional cuisine in a local restaurant’ and depicted a couple dining informally with a waterfront backdrop. The photo conveyed the romantic, authentic and informal messages all at once. More detailed analysis revealed significant differences according to respondent country of residence and previous food-related travel. Specifically, the most experienced food tourists were the most likely to select food festivals and meeting/learning from chefs. Those who had travelled less for food experiences had more general, leisure-oriented preferences that included nature and heritage. Results have implications for precise targeting at food tourists; the packaging of experiences; and destination development, branding and promotion. A number of methodological and theoretical issues are discussed, including the issue of how photos communicate messages and their use in marketing

Delineation of fluvial sediment architecture of subalpine riverine systems using noninvasive hydrogeophysical methods

River management and restoration measures are of increasing importance for integrated water resources management (IWRM) as well as for ecosystem services. However, often river management mainly considers engineering and construction aspects only and the hydrogeological settings as the properties and functions of ancient fluvial systems are neglected which often do not lead to the desired outcome. Knowledge of the distribution of sediment units could contribute to a more efficient restoration. In this study, we present two noninvasive approaches for delineation of fluvial sediment architecture that can form a basis for the restoration, particularly in areas where site disturbance is not permitted. We investigate the floodplain of a heavily modified low-mountain river in Switzerland using different hydrogeophysical methods. In the first approach, we use data from electromagnetic induction (EMI) with four different integral depths (0.75–6 m) and gamma-spectrometry as well as the elevation data as input for a K-means cluster algorithm. The generated cluster map of the surface combines the main characteristics from multilayered input data and delineates areas of varying soil properties. The resulting map provides an indication of areas with different sedimentary units. In the second approach, we develop a new iterative method for the generation of a geological structure model (GSM) by means of various EMI forward models. We vary the geological input parameters based on the measured data until the predicted EMI maps match the measured EMI values. Subsequently, we use the best matched input data for the GSM generation. The derived GSM provides a 3D delineation of possible ancient stream courses. A comparison with an independent ground penetrating radar (GPR) profile confirmed the delineations on the cluster map as well as the vertical changes of the GSM qualitatively. Thus, each of the approaches had the capacity for detecting sedimentary units with distinct hydraulic properties as an indication of former stream courses. The developed methodology presents a promising tool for the characterization of test sites with no additional subsurface information