PENGARUH ANALISIS SWOT TERHADAP KEUNGGULAN SISTEM MANAJEMEN RANTAI PASOKAN (Studi Pada PT.Misaja Mitra, Pati – Jawa Tengah)

In a SWOT analysis, the company must rely on their strengths to assist them with any threats or weaknesses that occur within the company. If their strengths are used to their advantage they can be implemented to help in avoiding new threats in the future and therefore the company will not be disrupted in its everyday procedures. The company which was used in this present analysis was PT . Misaja Mitra. This business identified that threats and weaknesseswere occurring and causing issues within the company. The method performed in this study was an analysis of the basic strategy of supply chain management and value chain analysis. After these two analysis had been completed they were then grouped into a SWOT analysis of IFAS and EFAS matrix from the company PT . Misaja Mitra. The results of the present study found the main cause of the weaknesses and threats in PT . Misaja Mitra was the substitution of products, threats, and competitors. In conclusion, it is therefore essential to take action to resolve these issues by using the SWOT analysis