Safety and Security Perception as Strategic Issues for Hospitality Companies

Safety, tranquility, and peace are a necessary condition for prosperous tourism, and security has been identified as one of the five global forces that will drive the tourism industry in the new millennium. Numerous studies have demonstrated that tourism destinations are heavily affected by security perceptions and safety and risk management. In this chapter, the reader may learn about the theoretical models and empirical evidence behind the assertion that security should be seen as a strategic issue not only by tourism destination managers but also by hospitality managers. By the end of the chapter, it will become evident that hospitality managers should take actions in terms of providing their guests higher levels of real and perceived security, as this will be not only ethically right as it will have a positive impact on the company’s profitability.info:eu-repo/semantics/publishedVersio

Online Video Advertisements' Effect on Purchase Intention

Businesses are shifting their marketing strategies towards social media for promoting their products and services. Online video advertisements are one of the fastest-growing platforms of social media advertising. This article provides detailed models to marketers providing knowledge of different factors impacting consumer purchase intention after watching online video advertisement. The purpose of this article is to propose a model comprising of advertisement value, attitude and their impact on purchase intention in case of online video advertisements amongst Indian youth. The analysis indicated that an advertisement value model given by Ducoffe was not applicable in case of online video advertisements. Invasiveness/Irritation has no significant impact on advertisement value as in case of Ducoffe's model although it significantly impacts attitude towards online video advertisements