Caught in-between: social developments and young men in urban India

The lives of young middle-class men in India are greatly different to their parents and older generations. As India economically liberalizes, there is a generational gap that has developed. Young men begin to start bridging this gap by living their lives through various negotiations and performances of appropriate masculinities in the contexts that surround them. Social developments in India mean that processes of consumption, urbanization and new practices of romantic and sexual expression have to be managed alongside older gendered expectations and responsibilities on young men. Through an ethnographic approach, this paper explores the social and cultural realities of young Indian men to understand how they are caught in-between and creatively manage their lives and relationships

Social Entrepreneurship and Upgrading in Emerging Economies: The Indian Case of Industree and Its Brand Mother Earth

The possibility of realizing production systems which deliver high social, environmental, and economic performance has gained attention in internationalization studies at large. While the literature has focused on large firms from Western countries, we investigate the role of firms from emerging economies (EE) in supporting upgrading and improving the social and economic conditions of local producers while delivering a quality product targeting a sophisticated market niche. This chapter present evidence of an Indian firm specialized in the home and fashion industries (Industree), which successfully improved social and environmental conditions along its value chain through the social entrepreneurship approach. This case study shows that also EE firms can promote social and economic upgrading among their suppliers and that economic upgrading is necessary for the attainment of social upgrading. Design and retail, usually prerogatives of developed country firms, are key factors in supporting the achievement of success in both dimensions