STRATEGIC OPTIONS IN THE CONSTRUCTION OF THE BUCHAREST BRAND THROUGH THE APPLICATION ANALYSIS OF THE MEASURING INSTRUMENTS FOR THE URBAN BRANDS

The reality demonstrates that, in the present context, the competition between the cities is harsh, amplified by the economic and politic effects of the globalization. Thecities are fighting to attract investments, influence, businesses, tourists, residents. One of the challenges of the urban management in its efforts to grow the performance is linked around the construction of the urban brand as a solution in the process of the cities’ development. This construction implies the validity, credibility, simplicity, attractiveness and distinctiveness of the city’s image. The answer of the researchers to the need of a critical effective instrument in this area was the creation of the Urban Brand Index. Through these measuring instruments, the actors implied in the administration of the cities can easily understand the perception of the visitors, investors, costumers and future residents upon the image of the city, to identify and apply some pro-active measures to stimulate and improvement of the existing opportunities that have as main result the development of the city. In this study are presented three of these instruments - The City Brands Index, The European Barometer of City Brands and The Global Cities Index - and the way in which these can contribute to the actions for constructing a powerful urban brand of Bucharest, is analyzed

Xanthogranulomatous pyelonephritis: presentation and management

Xanthogranulomatous pyelonephritis (XGP) is characterized by the presence of lipid-laden foamy macrophages with both acute and chronic phase inflammatory cells. The aim of the study is to present our experience about patients with Xanthogranulomatous pyelonephritis. 29 patients were evaluated through a complete anamnesis and the preoperative management included routine blood and biochemical tests, urine culture and renal ultrasound, intravenous urography and computed tomography (CT). All patients underwent open nephrectomy followed by the pathological exam. The main symptoms of these patients were fever and flank pain. Preoperative laboratory tests revealed anemia, leukocytosis and increasing levels of blood urea nitrogen (BUN) and creatinine. Kidney failure was noticed in almost half of the cases. This study succeeded to evaluate the demographic, clinical, biological, surgical and histological characteristics. A pathological diagnosis is mandatory mainly for the evaluation of its coexistence with renal carcinoma

Alcohol Withdrawal – Therapeutical Management in Surgical Patients with Upper Intestinal Bleeding

Psychological dependence involves a desire to use a drug to avoid the unpleasant withdrawal syndrome that results from cessation of exposure to it. Alcohol withdrawal syndrome is one of the most feared complications of alcohol addiction and sometimes can be fatal if not treated properly. Withdrawal syndrome is characterized by neurological hyperexcitability, which can lead to severe psychological and neurological symptoms. A survey was conceived in order to monitor the efficiency of several drug associations (Clonidine, Midazolam, IV ethanol), which were administered at the beginning of intensive therapy admission of achohol addicts. By comparing the postoperative evolution parameters and complications incidences for these patients (such as the hospitalization duration in AIT department, the tracheobronchitis incidence, complications as sepsis, pneumonia and cardiac complications), we managed to determine which treatment is the most beneficial for these cases. Benzodiazepines are frequently used for pharmacological therapy of alcohol addicted patients. In our study Midazolam was very efficient, compared to other therapies. When administered for a maximum of 7 days, the inccidence of side effects remains minimal

Rock glaciers evolution in Late Glacial and Holocene inferred from the new palaeoclimatic data

Rock glaciers are landforms made of mountain permafrost creeping under the effect of gravity and characterized by a particular topography of ridges and furrows ended with a steep front. By decoding their present morphology and understanding their altitudinal distribution, a variety of aspects of the past climatic conditions can be inferred because inactive and relict rock glaciers are located in warmer climates in comparison to their necessary morphogenetic conditions (Frauenfelder and Kääb 2000). Most of the rock glaciers from SC are of small dimensions (0.05km2), they have a faded morphology and are covered in different proportions with soil and vegetation indicating their inactive or relict state, characteristic to the marginal permafrost conditions of Southern Carpathians. That is because most of the rock glaciers are located in positive mean multiannual air temperatures. Several field studies performed in the last decade indicate that permafrost is present in rock glaciers above 1950 m a.s.l. in the highest massifs of SC, with a relatively more widespread distribution in the granitic massifs (Vespremeanu-Stroe et al., 2012; Onaca et al., 2013; Popescu et al., 2015; Onaca et al., 2015

Differences Between Men and Women with Total Laryngectomy

The larynx is one of the organs that is usually involved in the tumor growth in the head and neck region and it is the second site of malignant neoplasia of the respiratory tract after the lungs. It is a well-known fact that larynx cancer is more often present in male population, with a ratio of 3:1 male/female because of the higher rate of tobacco and alcohol use. The issues related to total laryngectomy are the loss of voice, swallowing rehabilitation, reeducation of breathing through the tracheostomy, psychological alterations and social pressure. Women tend to be more affected by the presence of the tracheostomy, since general physical aspect is a major concern for modern women. Also, the emotional status of women is a plays a major role for the adherence to the therapy plan. The response to total laryngectomy by men and women is similar with slight differences in physical aspect and social reinsertion

Considerations on the Psychological Status of the Patients Undergoing Radical Cystectomy

The psychological impact on patients suffering radical cystectomy is twofold - (both that of the underlying neoplastic disease and that measured by the quality of life subsequent to surgery) and increases as the urinary derivation technique is less physiological and affects more the local anatomy. Although there are numerous questionnaires that assess the quality of life of patients with cancer (HRQoL - health related QoL), not many probe bladder cancer morbidity or correlate the different types of urinary diversions’ impact on QoL (quality of life). We analyzed 39 cases in our clinic who underwent radical cystectomy between August 2013 and August 2014. Different diversions were performed, as follows: for 24 patients a cutaneous ureterostomy was performed, in 10 cases a Mainz II pouch, in 3 cases a Bricker derivation and in 2 patients a Studer neobladder was performed. In these patients, QoL - Cancer Version and FACT-BL questionnaires were administered and were followed for an initial period of 2 years. According to our survey, the Bricker derivation is best tolerated, followed by neobladder and the Mainz II pouch

PRADO MUSEUM - SUCCESSFUL MODEL FOR RAISING COMPETITIVENESS IN THE ROMANIAN CULTURAL ORGANIZATIONS IN THE CONTEXT OF URBAN DEVELOPMENT

The interest in the conceptual delimitation of the competitiveness of cultural organizations, as well as in identifying the sources of its growth, has increased in recent years due to the need to diversify the funding sources of this type of organization, urban development and the willingness to adapt to the requirements of customers who are more numerous and have diverse expectations. Practice shows that cultural organizations that have adopted a competitive economy vision and have applied specific management tools for increasing the organizational competitiveness, have achieved a good performance, becoming, this way, an example of managerial success story in the field. The experience of Prado Museum, one of the emblems of Madrid, falls in this direction. The substantial increase in the number of tourists, the decrease in state funding combined with the increase of proprietary financing resources, the enhancement of the national and international reputation, are just some of the positive results that prove the quality of used management. This paper presents and analysis these effects and the causes that have generated them, thus providing some possible suggestions for action for Romanian cultural organizations in order to increase their competitiveness

SPORT CLUBS INTERACTION WITH THE FANS USING SOCIAL MEDIA COMMUNICATIONS. CASE STUDY AT SCM CRAIOVA

Today, the process of communication has come to be seen all together differently to how it was viewed a few decades ago, because contemporary society has greatly changed the way people interact with each other. Communication has stretched its arms to all areas, starting with businesses, where the human relations sector is quite important, up to sport organizations in which communication with the fans is essential. Organizations in all areas have become aware of the need for communication, realizing the strategic role that communication plays in achieving goals. The communication strategy is the defining lines of the organization’s attitude and conduct in order to achieve its communication goals and thereby performance goals. The paper aims to present some theoretical aspects regarding the notions of social media and the connection between social media communications and the sports clubs, emphasizing how this connection leads to the increase of the awareness, with a practical example at the handball club SCM Craiova. REZUMAT. Interacțiunea cluburilor sportive cu fanii folosind comunicarea prin social media. Studiu de caz la SCM Craiova. Astăzi, procesul de comunicare a ajuns să fie privit în totalitate diferit față de modul în care a fost văzut în urmă cu câteva decenii, deoarece în societatea contemporană s-a schimbat foarte mult modul în care oamenii interacționează unul cu celălalt. Comunicarea și-a întins brațele în toate domeniile, pornind de la sfera afacerilor, unde sectorul relațiilor umane este destul de important, până la organizațiile sportive în care comunicarea cu fanii este esențială. Organizațiile din toate domeniile au devenit conștiente de nevoia de comunicare, realizând rolul strategic pe care îl joacă comunicarea în atingerea obiectivelor. Strategia de comunicare reprezintă liniile de definire a atitudinii și comportamentului organizației pentru a-și atinge obiectivele de comunicare și, prin urmare, obiectivele de performanță. Lucrarea urmărește prezentarea unor aspecte teoretice privind noțiunile de social media și legătura dintre comunicarea prin social media și cluburile sportive, subliniind modul în care această conexiune conduce la creșterea notorietății, prin prezentarea unui exemplu practic la clubul de handbal SCM Craiova. Cuvinte-cheie: social media, sport, marketing, Internet, comunicar

BRANDING IN SPORT

Sport has been and continues to be a fun way for the masses and a long tradition since the ancient Greek and Roman times. People have always used sport to escape from their everyday problems. Emotions are the ones that lead sports fans to continue to support their favorite athletes and teams. Over the centuries, sports events have evolved into billions of dollar industries through large investments from corporations who want to associate the brand with a team or athlete. Most people, when they hear branding or branding, think about logos, but branding is much more than that. A brand has DNA, personality, identity, and so on. Brand is the essence of the product, and the logo is a small part of this complex set of elements. This paper aims at presenting some theoretical elements on the link between branding and sport, describing the branding process, the strength of the personal brand, trying to explain the reasons for choosing an athlete as an influencer for a particular brand. The paper is structured on several sections. The first section presents the concept of branding, the importance of branding in sports and the reasons why athletes are chosen to represent some of the world's largest brands. The following section presents the study carried out in this paper, the methods used and the results obtained. The last part of the article outlines the conclusions, limitations and suggestions for future work