Developing Short-Term Study Abroad Programs: Achieving Successful International Student Experiences

Most business schools in the U.S. are employing various initiatives to “internationalize” their curriculum in order to prepare students to participate more effectively in a globally interconnected business world.  An integral part of these initiatives is to encourage more students to participate in study abroad programs. Though it maybe optimal for students to study abroad for a semester or more, many students do not have the time, resources or confidence to commit to a long-term experience.  Consequently, short-term two to three week study abroad programs (SSA) are often a viable and worth while experiential alternative. Often, the process of developing a short-term study abroad experience can be daunting.  Weuse a case study approach to examine how short-term study programs were initiated, planned, organized and implemented in five countries - Malaysia, Singapore, Chile, Germany and Australia. These programs were led by business faculty, at an AACSB accredited Midwestern University, each of whom also had prior experience in conducting study abroad programs. These faculty leaders provided detailed accounts related to each of the programs. A guide using probing questions was prepared through a triangulation process that included the faculty leaders and an administrator that had reviewed and audited 12 previous short-term study abroad programs. Drawing on actual SSA experiences and outcomes, this paper proposes a SSA framework consisting of planning, marketing, conducting and evaluating stages that can make the study abroad process understandable, efficient and easier to implement

Advertising in Saudi Arabia: Content and Regulation

Recent literature in international marketing reveals a substantial growth of interest in marketing communications with notable emphasis on international advertising. Also receiving much notice is the topic of advertising regulation and content as reflected in the nature of advertising messages and appeals. The increasing attention paid to this area is not without reason (Boddewyn, 1982; Neelankavil and Stridsberg, 1979; Boddewyn and Marton, 1978). Regardless of how aggressive marketers may be in their use of advertising, their ultimate succes hinges upon creative ways of matching advertising content with sociocultural norms and legal environments (Peebles and Ryans, 1984; Boddewyn, 1981)

Organisational Commitment, Job Satisfaction, Work Values: Saudi and Expatriate Managers

The basic task of management is to create and maintain an environment conducive to achieving desired goals

Facilitating the Adoption of Information Technology in a Developing Country

Many developing countries are ardently seeking ways to encourage greater computer usage. But results have been disappointing. The slow diffusion is partially attributed to social factors. This study, based on a survey of 187 professionals, examined the efficacy of opinion leadership approach in accelerating the acceptance of computers in Saudi Arabia. Findings indicate that the approach has promise. Opinion leaders, who express greater satisfaction with computers, can be crucial as change agents in helping to reduce anxieties and dissonant feelings towards computers. Marketing strategy implications of the findings are discussed

Towards a Framework for Applying Us Economic Sanctions

US economic sanctions, in the opinion of most observers, have not succeeded in attaining the desired objectives. Sanctions often impact US businesses negatively as well as other domestic and foreign constituencies. Our review of economic sanctions suggests that the US should adopt a phased approach in imposing sanctions. In the pre-economic sanctions phase, the US Government should pursue a strategy of engagement using specific incentives (and penalties) to change a targeted country\u27s offensive behaviour. If engagement is unsuccessful, the second phase should include identifying a range of economic sanctions to achieve clearly stated objectives and assessing their potential impact on various groups. In the third phase, the US Government would impose sanctions, monitoring them regularly to determine if they should be adjusted or rescinded. The framework in this paper for all three phases may help to develop a systematic process for applying sanctions