Exploring the Marketing Effect of Corporate Social Responsibility -An Experimental Design Approach

Abstract Corporate social responsibility (CSR) is value oriented, based on the perspectives of stakeholders and issues considered essential. Using experimental design, this study designs scenarios in terms of consumer's prior purchase experience with products associated to CSRs. The purpose aims to demonstrate the marketing effect of CSR initiative whereby it stimulates buyers to purchase a high priced CSR-related product or stay with such a product when they are aware of the CSR behavior of the seller. Such effect is examined further for those of less or no prior experience in purchasing CSR-related goods. Our goal is to explore the response of general consumers on ethics relevant issues for better understanding of CSR in business

Innovative Material Technology: Chaotic Motion of Single-Walled Carbon Nanotube with Linear and Nonlinear Damping

In the present study, the effects on chaotic behaviors of single-walled carbon nanotube (SWCNT) due to the linear and nonlinear damping are investigated. By using the Hamilton's principle, the nonlinear governing equation of the single-walled carbon nanotube embedded in a matrix is derived. The Galerkin's method is adopted to simplify the integro-partial differential equation into a nonlinear dimensionless governing equation for the SWCNT, which turns out to be a forced Duffing equation. The variations of the Lyapunov exponents of the SWCNT with damping and harmonic forcing amplitudes are investigated. Based on the computations of the top Lyapunov exponent, it is concluded that the chaotic motion of the SWCNT occurs when the amplitude of the periodic excitation exceeds certain value, besides, the chaotic motion of the SWCNT occurs with small linear damping and tiny nonlinear damping

Exploring the Factors Affecting Taiwan's Enterprises in Use of E-Commerce and the Performance Change after the Use

[[abstract]]本研究目的在瞭解現階段台灣廠商導入電子商務的情況，以及導入與未導入廠商在各項企業與產業特性，及對導入電子商務的正負面認知上之差異性。研究結果有下列發現：（一）目前台灣五百大企業中，有30%廠商導入電子商務，導入後的各項績效指標大多有所增長，顯示電子商務在台灣仍具有發展空間；（二）組織內正式化程度越大、資訊部門之位階越高、或產品多樣化程度越高者，有領先導入電子商務之情況；（三）引進電子商務所帶來的各項效益似乎似無法解釋廠商導入與未導入電子商務之決策差異；（四）對電子商務的負面問題考量是影響未導入廠商尚未導入電子商務的關鍵因素之一，尤其是在系統標準化、介面聯繫能力、網路品質成本、交易安全、技術支援、產品適用性等問題之考量上，未導入廠商顯著地比導入廠商來得保守、謹慎。[[abstract]]The purpose of this study is to understand the current status of E-commerce (EC) adopted by Taiwan's enterprises, and to explore the difference in industrial and firms' characteristics, as well as the benefits and problems concerned between companies which have and have not adopted the EC. The findings have the following features: (1) Among the 500 top companies in Taiwan, about 30% of them have adopted EC. Their improvements over various performance indices after the adoption indicate the potential benefit for Taiwan's enterprises to develop EC. (2) For a company, the higher the degree of formalization, the various the products it produced, and the higher the level of the MIS department in it, the earlier would it adopt an EC. (3) The benefits of EC seem not the critical factors that affect a company in determining a use of EC. (4) Companies' concerns over various EC problems, especially the problems of system standardization, interface and connection, network quality and maintain cost, transaction security, technical support, and product compatibility seem the main issues that defer a company to use EC at the current stage

The Effect of Confucian Work Ethics on Learning About Science and Technology Knowledge and Morality

Confucian work ethics, Chinese S&T personnel, innovative cultures, professional quality, morality, knowledge learning,

Interior Point Methods for Combinatorial Optimization

Contents 1 Introduction 2 2 Combinatorial optimization 3 2.1 Examples of combinatorial optimization problems : : : : : : : : : : : : 3 2.2 Scope and computational efficiency : : : : : : : : : : : : : : : : : : : : 7 3 Solution techniques 13 3.1 Combinatorial approach : : : : : : : : : : : : : : : : : : : : : : : : : : 13 3.2 Continuous approach : : : : : : : : : : : : : : : : : : : : : : : : : : : : 14 3.2.1 Examples of embedding : : : : : : : : : : : : : : : : : : : : : : 14 3.2.2 Global approximation : : : : : : : : : : : : : : : : : : : : : : : 15 3.2.3 Continuous trajectories : : : : : : : : : : : : : : : : : : : : : : 15 3.2.4 Topological properties : : : : : : : : : : : : : : : : : : : : : : : 17 4 Interior point methods for linear and network programming 18 4.1 Linear programming : : : : : : : :