A conceptual approach to the tourist value co-creation:Dimensions, antecedents and consequences

In the last decades, several studies related to the Service-Dominant Logic approach were carried out, where the tourism industry is not an exception. As such, multiple works associated with this research stream have been developed, with a special focus on the tourist value co-creation. This article presents a conceptual model that aims to aggregate the various dimensions of customer value co-creation with its antecedent and consequent factors in the tourism industry. On the other hand, it proposes practical implications for the tourist organizations building on conceptual contributions. Thus, this article reveals the importance of other constructs of tourist value cocreation which surpass the behavioral dimension of the customer, namely, attitude, significance and recognition. Furthermore, this study systematizes the multiplicity of antecedent and consequent factors, recognizing that they may be grouped into factors associated to the company as well as to the customer.8316-FD77-85EB | Pedro Miguel Fonseca Moreira de Carvalhoinfo:eu-repo/semantics/publishedVersio

Estudio comparativo de la actividad comercial en los principales puertos deportivos de la costa del sol

El presente trabajo es una primera aproximación al estudio de la influencia que la actividad deportiva tiene en el desarrollo comercial de un área. Concretamente el estudio se ha centrado en la actividad comercial en los principales puertos deportivos de la Costa del Sol.The present paper is a first draft of the study of the influence that sport activity has in the commercial development of a certain area. To sum up, a comparative study has been carried out about the commercial activity of the main Marinas in the Costa del So