CARACTERIZAÇÃO DOS ASPECTOS E IMPACTOS ECONÔMICOS, SOCIAIS E AMBIENTAIS DO SETOR SUCROALCOOLEIRO PAULISTA.

O presente trabalho tem como objetivo a caracterização dos aspectos e impactos econômicos, sociais e ambientais da monocultura da cana-de-açúcar. Isso servirá para que posteriormente se possa fazer um estudo sobre os impactos que a monocultura da cana acarretará a região de Tupã/SP. Em sua confecção foram consultados sites governamentais, teses e dissertações como também bibliografia pertinente ao tema. Os problemas sociais e ambientais causados pela cana nem sempre recebem o destaque merecido. O setor sucroalcooleiro é a fonte de renda de milhares de trabalhadores e o responsável pela produção de um combustível limpo e renovável. No entanto, a forma como a mão-de-obra é utilizada no corte da cana é exaustiva e degradante. Seus subprodutos vinhaça e torta-de-filtro são usados muitas vezes de forma indiscriminada no solo, causando impactos graves. Deve se preparar o a região para a chegada dessa nova cultura. Ao se promover um estudo que prime por uma análise dessas três diretrizes, ter-se-á dados e informações para a condução de políticas públicas visando o desenvolvimento local e sustentável. Isso, para que haja equidade entre os aspectos ambientais, sociais e econômicos e não a sobreposição de um pelo outro.---------------------------------------------This paper aims to make a characterization of the aspects and impacts economic, social and environmental of sugar cane monoculture. This will serve to a later study on the impacts that the monoculture of cane will lead the region of Tupã/SP. In its process were consulted governmental sites, theses and dissertations as well as literature relevant to the theme. The social and environmental problems caused by the cane do not always receive the emphasis deserved. The sugar cane-based sector is the source of income for thousands of workers and responsible for the production of clean and renewable fuel. However, the way the labour is used to cut the cane is comprehensive and degrading. His byproducts vinasse and “torta-de-filtro” is used many times in a indiscriminate way in the soil, causing serious impacts. It must be prepared to region to the arrival of this new culture. When promoting a study that aims an analysis of these three guidelines, shall take data and information to the conduct of public policies aiming at developing local and sustainable. That, to achieve equity between the environmental, social and economic rather than an overlapping the other.cana-de-açúcar, Tupã, sustentabilidade, aspectos e impactos ambiental, econômico, social, sugar cane, Tupã, sustainability, aspects and impacts economic, social and environmental, Crop Production/Industries,

Strategic Mapping of the Rural Firm: A Balanced Scorecard Approach

The present paper aims to propose an analysis and relation methodology of financial perspective, the customer perspective, the internal process perspective and the learning and growth perspective, in the same way as treated for Balanced Scorecard (BSC). The innovation, in this sense, is the treatment of all these factors together, searching to identify the cause-effect relations. Such instrument provides the understanding of all factors together that affect in the company result. Thus, the rural managers have a map to make their business decisions. Moreover, another factor that must be detached is the idiosyncrasies of rural firms, and specifically from smallholder farms. These factors are among others, the presence of family works, small scale, and family necessities versus business targets. The intention here is to provide for rural managers a efficient tool to concentrated and control the financial and non-financial aspects from a rural firm.Agribusiness, Farm Management,

Environmental compliance and the level of competitiveness of tilapia producers installed in hydroelectric power plants

Aquaculture is one of the fastest-growing food sectors in Brazil. Cage fish farming has been widely practiced in the country, mainly in hydroelectric reservoirs. However, different regulatory, technical, and economic challenges may need to be overcome before the sector can achieve increased national and international competitiveness. This study aimed to analyze and compare the competitiveness of tilapia cage farms located on different sides of the Canoas I hydroelectric reservoir, which forms the border between the states of São Paulo and Paraná, Brazil. Structured questionnaires were administered to all fish farmers in the reservoir. Questions about seven competitiveness indicators were rated on a 5-point Likert scale. The results revealed that the major barriers to competitiveness are the institutional environment and environmental sustainability. Paraná has an active environmental inspection service, but São Paulo does not. As a result, tilapia fish farmers in Paraná gave more importance to environmental compliance than those located in São Paulo

ANÁLISE DAS ESTRATÉGIAS DE MARKETING EM UMA FECULARIA DA REGIÃO DE TUPÃ-SP

Nas últimas décadas, verificou-se uma mudança no comportamento do consumidor no sentido de adotar uma postura mais consciente em relação aos produtos que adquire. No setor alimentício, essa evolução é nítida, em função da busca por uma maior qualidade de vida, agregando à dieta questões de saúde, incluindo produtos com menor conteúdo de gorduras e calorias, rico em fibras, pobre em sódio etc. A indústria de alimentos, assim como toda a cadeia agroalimentar vem acompanhando esse maior interesse por parte do consumidor. Assim, é de extrema relevância que as decisões de marketing estejam apoiadas nas premissas do mercado, sob pena de se praticar ótimas ações mercadológicas para públicos errados ou de fácil resposta para os concorrentes, sob risco de insucesso. Nesse sentido, o objetivo desse trabalho é analisar as estratégias de marketing e comunicação de uma fecularia na região de Tupã-SP, visando melhorar a competitividade do setor e de toda a cadeia produtiva, identificando as principais estratégias relacionadas ao composto mercadológico. A coleta de dados se deu por meio de uma entrevista semi-estruturada, aplicada em uma fecularia do Escritório de Desenvolvimento Rural (EDR) de Tupã-SP. Observou-se que as estratégias do composto mercadológico da empresa são pouco exploradas, em função das características dos produtos e do público-alvo. Foi verificado um distanciamento entre a empresa e o consumidor final, no que se refere às práticas de marketing e comunicação, podendo ser responsável por um desconhecimento, por parte da empresa, das necessidades e dos hábitos de consumo do consumidor final.------------------------------------------------In recent decades, there has been a change in consumer behaviour towards adopting a more conscious on the products it purchases. In the food sector, this trend is clear, according to the search for a better quality of life, adding to the diet health issues, including products with lower fat content and calories, rich in fiber, low in sodium. The food processing industry as well as all agri-food chain comes accompany this increased interest by consumers. Thus, it is of extreme relevance that the marketing decisions are supported in the market premises, duly warned to practice excellent marketing actions for wrong public or of easily follow for the players, under failure risk. Concerning to this, the aim of this study is to analyze the strategies of marketing and communication of the cassava starch industry in Tupã-SP region, to improve the sector competitiveness and the whole production chain, identifying the key strategies related to the marketing mix. The data collection was made through an open-ended questionnaire, applied in a cassava starch industry in the Tupã-SP region. It was observed that the marketing mix strategies of the company are little exploited, according to the characteristics of the products and the target audience. It was also verified a great distance between the company and the final consumer, as regards practices of marketing and communication, may be responsible for a non-acquaintance, by the firm, by needs and habits of consumption of the final consumer.composto mercadológico, estratégias, fecularia, Cassava starch industry, marketing mix, strategies, Food Consumption/Nutrition/Food Safety,

DIAGNÓSTICO DA GESTÃO DA QUALIDADE NA CADEIA PRODUTIVA DO AMENDOIM: ESTUDO DE CASOS

Garantir ao consumidor final produtos com qualidade, em especial produtos seguros do ponto de vista de saúde humana, é uma questão de sobrevivência e de competitividade dos agentes ligados à cadeia de produção de amendoim e derivados. Sendo assim, esses agentes devem adequar as suas práticas de gestão da qualidade a fim de contribuir para a melhoria da qualidade dos produtos ofertados. Esse trabalho traz uma contribuição à medida que analisa os aspectos referentes à gestão da qualidade nos agentes da cadeia: produtor, cooperativa de armazenamento e indústria de beneficiamento, a fim de apontar os pontos fortes e fracos dessas práticas e interferir com medidas necessárias para a segurança do alimento e eficiência em termos de redução de perdas. Pode-se afirmar que os relacionamentos entre os agentes da cadeia se limitam à comercialização de grãos e negociação de preços. Não há uma preocupação em desenvolver a qualidade do amendoim enquanto produto final. Algumas medidas foram sugeridas para contornar as deficiências encontradas, como a adoção de mercanismos de incentivos, tais como pagamento diferenciado para os cooperados e investimentos na produção rural a partir de financiamentos por meio da Cooperativa, a fim de que a cadeia produtiva atue de forma integrada. A realização deste projeto de pesquisa contou com o apoio financeiro da FUNDUNESP (Fundação para o Desenvolvimento da Unesp).---------------------------------------------To guarantee to the final consumer products with quality is a question of survival and competitiveness of the agents of the peanut production chain. By this way, these agents must adjust its practices in quality management in order to contribute for the improvement of the quality of the offered product. This work brings a contribution while it analyses the referred aspects of the quality management in the agents of the chain in order to point the strong and weak points of these practices and to interfere with necessary measures the safety of the food and efficiency related to the reduction of losses. It doesn´t have developing the quality of the peanut as final product. Some measures had been suggested to correct deficiencies, as the adoption of mercanismos of incentives, such as payment differentiated for cooperated and the investments in the agricultural production from financings by means of the Cooperative, so that the productive chain acts of integrated form. This research was supported by FUNDUNESP (Foundation for the Development of the Unesp).qualidade de produto, cadeia produtiva do amendoim, gestão da qualidade., product quality, peanut production chain, quality management, Crop Production/Industries,

ANÃLISE DA ESTRATÉGIA TECNOLÓGICA EM EMPRESAS AGROINDUSTRIAIS – O CASO DA COLASCRIC

The aim of this paper is to analyze the technological management in a dairy industry, making it possible to suggest improvements. An open-ended questionnaire was applied, considering two main points: the classification and comprehension of the company’s performance in relation to the technologies available and the understanding of the industry’s technological motivations, making it possible to analyze technological behaviors, forms of acquisition and adoption of technological innovations. It was observed that the company loses competitiveness due to the technology adopted, when compared to bigger players and when the distribution of its products is carried out through supermarkets. The changes introduced in the products’ portfolio were of public-domain, stable and highly divulged, in other words, they were not a technological barrier to the industry’s competitors. The industry established a technological partnership with research institutes for treating the industrial effluents and also with another dairy industry, fortifying its financial, production and marketing areas. It was concluded that improvements in the production process, to reduce costs and better meet the consumers’ needs, are still necessary. The technological partnerships are an important part of this process.strategic management, technology, dairy industry, consumer needs, Agribusiness, Agricultural Finance,

Relação custo-lucro e produtividade nas práticas culturais da cana-de-açúcar

Objective of the study: To analyze the costs and profits of sugarcane production regarding the cultural practices of sugarcane suppliers. Methodology/approach: This study positions itself in this gap by comparatively analyzing 6 types of cultural practices: unraveling, windrowing, application of correctives, herbicides, insecticides and fertilizers, with the option of two systems Fixed rate (TF) and Variable rate (TV). Originality/Relevance: Brazil is a world reference in sugarcane production, with the State of São Paulo being the largest Brazilian producer. However, for sugarcane suppliers to maintain this activity there is a need to reduce production costs and increase profitability/ha. However, there is a theoretical-practical gap in the financial assessment (costs and profits) of different cultural practices inherent to sugarcane production. Main results: The results demonstrated that the costs of cultural practices represent more than 30% of the total sugarcane production costs. The TF system proved to be more cost-efficient in the following operations: correctives, herbicides and insecticides. In the application of fertilizers, the TV system, in broadcast mode, had the best result. Finally, the profit/ton was R$1.70, demonstrating a very low profit margin/ha given the risk of the activity. Theoretical/methodological contributions: The sample for this research comprised 55 sugarcane suppliers from the State of São Paulo, whose data were obtained through a survey. The comparative analysis was based on the difference in costs of cultural practices and the estimation of the level of certainty (profit/costs), analyzed through the cumulative frequency carried out through the Monte Carlo Simulation (SMC)

CARACTERIZAÇÃO DOS ASPECTOS E IMPACTOS ECONÔMICOS, SOCIAIS E AMBIENTAIS DO SETOR SUCROALCOOLEIRO PAULISTA.

O presente trabalho tem como objetivo a caracterização dos aspectos e impactos econômicos, sociais e ambientais da monocultura da cana-de-açúcar. Isso servirá para que posteriormente se possa fazer um estudo sobre os impactos que a monocultura da cana acarretará a região de Tupã/SP. Em sua confecção foram consultados sites governamentais, teses e dissertações como também bibliografia pertinente ao tema. Os problemas sociais e ambientais causados pela cana nem sempre recebem o destaque merecido. O setor sucroalcooleiro é a fonte de renda de milhares de trabalhadores e o responsável pela produção de um combustível limpo e renovável. No entanto, a forma como a mão-de-obra é utilizada no corte da cana é exaustiva e degradante. Seus subprodutos vinhaça e torta-de-filtro são usados muitas vezes de forma indiscriminada no solo, causando impactos graves. Deve se preparar o a região para a chegada dessa nova cultura. Ao se promover um estudo que prime por uma análise dessas três diretrizes, ter-se-á dados e informações para a condução de políticas públicas visando o desenvolvimento local e sustentável. Isso, para que haja equidade entre os aspectos ambientais, sociais e econômicos e não a sobreposição de um pelo outro.---------------------------------------------This paper aims to make a characterization of the aspects and impacts economic, social and environmental of sugar cane monoculture. This will serve to a later study on the impacts that the monoculture of cane will lead the region of Tupã/SP. In its process were consulted governmental sites, theses and dissertations as well as literature relevant to the theme. The social and environmental problems caused by the cane do not always receive the emphasis deserved. The sugar cane-based sector is the source of income for thousands of workers and responsible for the production of clean and renewable fuel. However, the way the labour is used to cut the cane is comprehensive and degrading. His byproducts vinasse and “torta-de-filtro” is used many times in a indiscriminate way in the soil, causing serious impacts. It must be prepared to region to the arrival of this new culture. When promoting a study that aims an analysis of these three guidelines, shall take data and information to the conduct of public policies aiming at developing local and sustainable. That, to achieve equity between the environmental, social and economic rather than an overlapping the other

Strategic Mapping of the Rural Firm: A Balanced Scorecard Approach

The present paper aims to propose an analysis and relation methodology of financial perspective, the customer perspective, the internal process perspective and the learning and growth perspective, in the same way as treated for Balanced Scorecard (BSC). The innovation, in this sense, is the treatment of all these factors together, searching to identify the cause-effect relations. Such instrument provides the understanding of all factors together that affect in the company result. Thus, the rural managers have a map to make their business decisions. Moreover, another factor that must be detached is the idiosyncrasies of rural firms, and specifically from smallholder farms. These factors are among others, the presence of family works, small scale, and family necessities versus business targets. The intention here is to provide for rural managers a efficient tool to concentrated and control the financial and non-financial aspects from a rural firm

SCORECARD SISTÊMICO: MODELO DE GESTÃO PARA EMPREENDIMENTOS RURAIS FAMILIARES

The evaluation of the performance of rural enterprises is usually based on financial and productive factors. Indicators related to personal and family aims are rarely considered under such perspectives. In this context, this research proposes a systemic model for managing family farming. The conceptual model reveals, by using financial and non-financial performance indicators, the interaction of family needs and the production and financial oriented approaches that occur in this type of business. Farm Management, System Thinking and Balanced Scorecard were the theoretical guidelines of this work. Based on the theory and on the empirical study carried out, it was possible to identify the key variables, and their inter-relations, that affect rural enterprise management