A Bayesian Network-Based Framework for Personalization in Mobile Commerce Applications

Providing personalized services for mobile commerce (m-commerce) can improve user satisfaction and merchant profits, which are important to the success of m-commerce. This paper proposes a Bayesian network (BN)-based framework for personalization in m-commerce applications. The framework helps to identify the target mobile users and to deliver relevant information to them at the right time and in the right way. Under the framework, a personalization model is generated using a new method and the model is implemented in an m-commerce application for the food industry. The new method is based on function dependencies of a relational database and rough set operations. The framework can be applied to other industries such as movies, CDs, books, hotel booking, flight booking, and all manner of shopping settings

Detecting Dynamic Association among Twitter Topics

Over the last few years, Twitter is increasingly becoming an important source of up-to-date topics about what is happening in the world. In this paper, we propose a dynamic topic association detection model to discover relations between Twitter topics, by which users can gain insights into richer information about topics of interest. The proposed model utilizes a time constrained method to extract event-based spatio-temporal topic association, and constructs a dynamic temporal map to represent the obtained result. Experimental results show the improvement of the proposed model compared to static spatio-temporal method and co-occurrence method. Categories and Subject Descriptors: H.3.3 [Information storage and retrieval]: Information search and retrieval – Information filtering

How Shall We Catch People’s Concerns in Micro-blogging?

In micro-blogging, people talk about their daily life and change minds freely, thus by mining people’s interest in micro-blogging, we will easily perceive the pulse of society. In this paper, we catch what people are caring about in their daily life by discovering meaningful communities based on probabilistic factor model (PFM). The proposed solution identifies people’s interest from their friendship and content information. Therefore, it reveals the behaviors of people in micro-blogging naturally. Experimental results verify the effectiveness of the proposed model and show people’s social life vividly

An Attention Based Multi-view Model for Sarcasm Cause Detection (Student Abstract)

Sarcasm often relates to people’s implicit discontent with certain products and policies. Existing research mainly focus on sarcasm detection, while the deep causal relationships in the full conversation remained unexplored. This paper formulates a novel research question of sarcasm cause detection, and proposes an attention based model that simultaneously captures different semantic associations as well as the inner causal logics in multi-view manner. Experiments on public Reddit dataset prove the efficacy of the proposed model

A Mutually Enhanced Bidirectional Approach for Jointly Mining User Demand and Sentiment (Student Abstract)

User demand mining aims to identify the implicit demand from the e-commerce reviews, which are always irregular, vague and diverse. Existing sentiment analysis research mainly focuses on aspect-opinion-sentiment triplet extraction, while the deeper user demands remain unexplored. In this paper, we formulate a novel research question of jointly mining aspect-opinion-sentiment-demand, and propose a Mutually Enhanced Bidirectional Extraction (MEMB) framework for capturing the dynamic interaction among different types of information. Finally, experiments on Chinese e-commerce data demonstrate the efficacy of the proposed model

CSFs for service industry SMEs successfully adopting e-commerce system a study from China /

This research focused mainly on understanding the common critical factors for China’s small and medium enterprises (SMEs) in service industry successfully adopting e-commerce system. Based on 73 initial items discussed from previous research and literature review, focus group study and pilot test was conducted first. As a result, a total of 21 factors were explored and then catogrised into six components by strength of relationship including Web Site Effectiveness & Cost, e-Marketing, Web Site Design & Image, Managing Chang & Customer Acceptance, Knowledge, and Staff & Skills. This paper also made the recommendations with a brief guideline to be used for China’s service industry SMEs successfully adopting e-commerce systems. Finally, several topics were provided for further research

Analysis of symptoms and their potential associations with e-liquids’ components: a social media study

Abstract Background The electronic cigarette (e-cigarette) market has grown rapidly in recent years. However, causes of e-cigarette related symptoms among users and their impact on health remain uncertain. This research aims to mine the potential relationships between symptoms and e-liquid components, such as propylene glycol (PG), vegetable glycerine (VG), flavor extracts, and nicotine, using user-generated data collected from Reddit. Methods A total of 3605 e-liquid related posts from January 1st, 2011 to June 30th, 2015 were collected from Reddit. Then the patterns of VG/PG distribution among different flavors were analyzed. Next, the relationship between throat hit, which was a typical symptom of e-cigarette use, and e-liquid components was studied. Finally, other symptoms were examined based on e-liquid components and user sentiment. Results We discovered 3 main sets of findings: 1) We identified three groups of flavors in terms of VG/PG ratios. Fruits, cream, and nuts flavors were similar. Sweet, menthol, and seasonings flavors were classified into one group. Tobacco and beverages flavors were the third group. 2) Throat hit was analyzed and we found that menthol and tobacco flavors, as well as high ratios of PG and nicotine level, could produce more throat hit. 3) A total of 9 systems of 25 symptoms were identified and analyzed. Components including VG/PG ratio, flavor, and nicotine could be possible reasons for these symptoms. Conclusions E-liquid components shown to be associated with e-cigarette use symptomology were VG/PG ratios, flavors, and nicotine levels. Future analysis could be conducted based on the structure of e-liquid components categories built in this study. Information revealed in this study could be utilized by e-cigarette users to understand the relationship between e-liquid type and symptoms experienced, by vendors to choose appropriate recipes of e-liquid, and by policy makers to develop new regulations