Sharp bounds for harmonic numbers

In the paper, we first survey some results on inequalities for bounding harmonic numbers or Euler-Mascheroni constant, and then we establish a new sharp double inequality for bounding harmonic numbers as follows: For $n\in\mathbb{N}$, the double inequality -\frac{1}{12n^2+{2(7-12\gamma)}/{(2\gamma-1)}}\le H(n)-\ln n-\frac1{2n}-\gamma<-\frac{1}{12n^2+6/5} is valid, with equality in the left-hand side only when $n=1$, where the scalars $\frac{2(7-12\gamma)}{2\gamma-1}$ and $\frac65$ are the best possible.Comment: 7 page

Smart Pacing for Effective Online Ad Campaign Optimization

In targeted online advertising, advertisers look for maximizing campaign performance under delivery constraint within budget schedule. Most of the advertisers typically prefer to impose the delivery constraint to spend budget smoothly over the time in order to reach a wider range of audiences and have a sustainable impact. Since lots of impressions are traded through public auctions for online advertising today, the liquidity makes price elasticity and bid landscape between demand and supply change quite dynamically. Therefore, it is challenging to perform smooth pacing control and maximize campaign performance simultaneously. In this paper, we propose a smart pacing approach in which the delivery pace of each campaign is learned from both offline and online data to achieve smooth delivery and optimal performance goals. The implementation of the proposed approach in a real DSP system is also presented. Experimental evaluations on both real online ad campaigns and offline simulations show that our approach can effectively improve campaign performance and achieve delivery goals.Comment: KDD'15, August 10-13, 2015, Sydney, NSW, Australi

Anomalous gauge couplings of the Higgs boson at the CERN LHC: Semileptonic mode in WW scatterings

We make a full tree level study of the signatures of anomalous gauge couplings of the Higgs boson at the CERN LHC via the semileptonic decay mode in WW scatterings. Both signals and backgrounds are studied at the hadron level for the Higgs mass in the range 115 GeV to 200 GeV. We carefully impose suitable kinematical cuts for suppressing the backgrounds. To the same sensitivity as in the pure leptonic mode, our result shows that the semileptonic mode can reduce the required integrated luminosity by a factor of 3. If the anomalous couplings in nature are actually larger than the sensitivity bounds shown in the text, the experiment can start the test for an integrated luminosity of 50 inverse fb.Comment: PACS numbers updated. Version published in Phys.Rev.D79,055010(2009

Lift-Based Bidding in Ad Selection

Real-time bidding (RTB) has become one of the largest online advertising markets in the world. Today the bid price per ad impression is typically decided by the expected value of how it can lead to a desired action event (e.g., registering an account or placing a purchase order) to the advertiser. However, this industry standard approach to decide the bid price does not consider the actual effect of the ad shown to the user, which should be measured based on the performance lift among users who have been or have not been exposed to a certain treatment of ads. In this paper, we propose a new bidding strategy and prove that if the bid price is decided based on the performance lift rather than absolute performance value, advertisers can actually gain more action events. We describe the modeling methodology to predict the performance lift and demonstrate the actual performance gain through blind A/B test with real ad campaigns in an industry-leading Demand-Side Platform (DSP). We also discuss the relationship between attribution models and bidding strategies. We prove that, to move the DSPs to bid based on performance lift, they should be rewarded according to the relative performance lift they contribute.Comment: AAAI 201

Design and fabrication of robust broadband extreme ultraviolet multilayers

The random layer thickness variations can induce a great deformation of the experimental reflection of broadband extreme ultraviolet multilayer. In order to reduce this influence of random layer thickness fluctuations, the multiobjective genetic algorithm has been improved and used in the robust design of multilayer with a broad angular bandpass. The robust multilayer with a lower sensitivity to random thickness errors have been obtained and the corresponding multilayer mirrors were fabricated. The experimental results of robust Mo/Si multilayer with a wide angular band were presented and analyzed, and the advantage of robust multilayer design was demonstrated