Predictors of Companies Preferences for Adopting a Proposed Marketing Strategy

Digital marketing has become increasingly popular and even a mandatory component of anorganization's marketing strategy because it covers the entire range of tools, technologies andcommunication channels. Digital marketing involves the use of digital technologies to supportmarketing activities for profitable acquisition and customer retention in a multi-channel process,no matter what the stage of the customer acquisition cycle. Through this article we will look at itsimportance in a company, the benefits of digital marketing and there will be developed hypothesisto improve the marketing strategy, starting from the current situation

A Model for Relational Marketing

Relational marketing, connects the new type of consumer and society, redefines the meaning ofthe act of buying by taking into account the needs and expectations of the clients. Relationmarketing aims at customer loyalty, becoming more volatile, with higher and more difficultexpectations, as well as attracting customers from new markets. Consumer-oriented, relationalmarketing announces the end of the macro-marketing era and the beginning of the micromarketingera, by replacing macro-segmentation strategies with niche strategies. This article wishes toexplore the means by which people can be attracted by a business so that they become buyers andturn into loyal customers, but also those that can be used to render them. There will be a modelthat includes digital marketing elements that impact on consumers, and they are a key element forany organization

The necessity of a dual education system for Romanian automotive industry. Case study: The German dual vocational training

According to the official data, Romania has more than 600 companies involved in the automotive industry, with more than 203,600 employees. However the automotive industry is facing a real problem when it comes to finding skilled work force. In the west part of the country, the unemployment rate is negative and companies are forced to find solutions for their lack of personnel. This study presents the solutions that were taken by Germany in order to solve the matter. A dual education system was implemented which combines trainings in a company with vocational education. This kind of system is practiced in countries such as: Germany, Austria, Switzerland and South Korea. As of 2005 young German people can learn one of 356 apprenticeship occupations through this program. In France, dual education has gained a lot of popularity since the 1990s. In order to gain more experience and have multilateral development, in Germany the students are also send to workshops run by guilds or chamber of commerce. The advantages of the dual training system are numerous and this program can help the industry by providing skilled workers with flexible qualifications, solution which may as well be suitable for the Romanian Automotive Industry

The necessity of a dual education system for Romanian automotive industry. Case study: The German dual vocational training

According to the official data, Romania has more than 600 companies involved in the automotive industry, with more than 203,600 employees. However the automotive industry is facing a real problem when it comes to finding skilled work force. In the west part of the country, the unemployment rate is negative and companies are forced to find solutions for their lack of personnel. This study presents the solutions that were taken by Germany in order to solve the matter. A dual education system was implemented which combines trainings in a company with vocational education. This kind of system is practiced in countries such as: Germany, Austria, Switzerland and South Korea. As of 2005 young German people can learn one of 356 apprenticeship occupations through this program. In France, dual education has gained a lot of popularity since the 1990s. In order to gain more experience and have multilateral development, in Germany the students are also send to workshops run by guilds or chamber of commerce. The advantages of the dual training system are numerous and this program can help the industry by providing skilled workers with flexible qualifications, solution which may as well be suitable for the Romanian Automotive Industry

Applying The Analytic Hierarchy Process to Rank Natural Threats to Power System Security

Power systems are contemporarily exposing to multiple threats and schematic changes per se. Always modest rather than adequate financial resources are allocated to justified and easy-to-adopt effective actions “against the most serious threat”. Selecting a limited number of natural threats to work with, authors described in this paper the principal steps to achieve a related threats’ ranking by using the analytical hierarchy process method. The key outcome is the knowledge provided to decision-makers to consolidate their actions of allotting the available financial resources to restrict possible effects of the most vigorous menace impact