Digital marketing has become increasingly popular and even a mandatory component of anorganization's marketing strategy because it covers the entire range of tools, technologies andcommunication channels. Digital marketing involves the use of digital technologies to supportmarketing activities for profitable acquisition and customer retention in a multi-channel process,no matter what the stage of the customer acquisition cycle. Through this article we will look at itsimportance in a company, the benefits of digital marketing and there will be developed hypothesisto improve the marketing strategy, starting from the current situation
