Identifying a User Interface Web Design Standard for Higher Learning Institutions Using Kansei Engineering

User interface design plays an important role in web design. Designing a user interface that satisfies the emotional needs of the users is essential as the user interface plays a crucial role in generating remarkable user experiences for websites. A poorly designed user interface leads to bad user interaction while raising the users’ arousal and a displeasing user experience with a website elicits dissatisfaction emotion where consecutively results in avoidance and prevents revisit to the website. A standard emotional based user interface web design would enhance user experience which will lead to success of a website. Kansei engineering which is a popular technique in transforming users’ feelings into product design is used in this research. This study tries to convert the feelings and emotions of users into design elements with the use of Kansei engineering technology in order to design an appropriate higher learning institution website by identifying a standard web design that cultivates emotional engagement. A standard user interface web design guideline for the development of the higher learning institutions’ website has been proposed in this research

Users’ Mental Model Pattern for User Interface Design of Mobile Shopping Apps

In recent years the emergence of smartphones has changed the definition of mobile phones. It has become an essential part of the peoples’ communication and daily life. Mobile apps have become more popular nowadays with the emergence of smartphones. Mobile app is application software designed to run on perspicacious phones and tablet computers. Shopping apps are now the fastest growing apps among mobile apps. Mobile user interface design (UID) is an essential in the mobile apps development process. A poor user interaction in mobile apps could lead to failure of an app. The used of mental model theory could help the mobile apps developers to design a greater user interface (UI). This study discussed on how mental model theory implemented in interface design practices for a mobile shopping app development. Mental model theory using ‘Localization’ and content analysis method will be used throughout this research study. The expected output of this research is to develop a fast, user-friendly and strong visual hierarchy interface guideline for a UID of mobile shopping apps. According to this study, different gender had a different mental model on the user interface for a mobile shopping app