On the Decisions for Advertising

The problems of decision-making are worked out in the study. All the problems related to selection of medias, time when the medias are to be used as well as the effects achieved by using medias, have been analyzed. The issue of organizing the commercial propaganda has been resolved in sense that it can be conducted by a company itself or by some other specialized agency

Brand as our Destiny

In case of our national brand, participation of experts, politicians, as well as all the citizens is required as the necessary contribution to the reputation of the country. Regarding this, everyone, starting from The Ministry of Trade and Services to The Economic Preview, must take action and choose the most successful commercial and corporate brand on the domestic market. That is a long lasting job, and it takes 20 years for a national brand to achieve its full effect. Creating a national brand means creating new values of the country, which should secure a strong position on the International Market and a competitive advantage, delivering a message that we are dynamic, competitive and capable of presenting and selling our products and services to the World. It should also show that our products and services have reached a high degree of recognition, as well as other values and characteristics; that we have made a remarkable success in applying marketing and branding philosophy to business dealings of Serbian Companies, etc

Economic Position of the Municipality of Leskovac in the Transition Period

The paper deals with estimation of the socially-owned capital transition of the Municipality of Leskovac economy in the period from 2000 to 2006. Measurements of results carried out via national income, economic growth and employment

Communication as a Foundation of Business Culture

The work indicates the missing skills and knowledge in the scope of business communication in marketing. It is shown why a constant process of learning in this domain is important for the survival, growth and development of marketing for the trade business of a company. Modern courses of trade business of a company and the role of marketing in this part of our economy are analyzed and explained in small detail. The research shows how better results in business can be attained by applying modern business communication. It also shows that our society, the actors of the economic system, educational and scientific institutions still do not pay enough attention to this very important segment of economy

Analysis and Cost Planning in Contemporary Retail Trade

The Internet is world computer network that enables access to pieces of information and documents from distant sources. It is a combination of world communication system and the largest market in the world. Basic goal of internet sales is to enable more effective ways of approaching the buyer with reduced costs. Buyer is, at the same time, given the opportunity to compare prices between different offers of the same goods or services – competing prices. With classic retail trade it is not possible to achieve without significant loss in time spent on visiting competing stores looking for the same goods or services. This type of retail trade can increase the number of buyers in other words income, and it diminishes the costs of printing, inventory storing, salaries, etc. Internet retail trade is more and more present, but this form of trade needs cost analysis and planning in order for it to turn profit