Using online-translation on foreign language lessons

The article deals with a problem of using online-translations by students while reading and translating texts on foreigh language lessons. The analysis of typical translation mistakes is carried out and tips for improving of foreign texts translations’quality are given.В статье рассматривается проблема использования онлайн-переводчика студентами при чтении и переводе текстов на занятиях по иностранному языку. Проведен анализ типичных ошибок в переводе и даны рекомендации по улучшению качества перевода иноязычных текстов

Uncovering the role of biophysical factors and socioeconomic forces shaping soil sensitivity to degradation: insights from Italy

Following an operational framework derived from earlier research, our study research estimates the specific contribution of biophysical and socioeconomic factors to soil sensitivity to degradation at two-time points (Early-1990s and Early-2010s) in Italy, a Mediterranean hotspot for desertification risk. A total of 34 variables associated (directly or, at least, indirectly) with different processes of soil degradation (erosion, salinization, sealing, contamination, and compaction) and climate change were considered here, delineating the predominant (underlying) cause (i.e., biophysical or socioeconomic). This set of variables represented the largest (quantitative) information available from national and international data sources including official statistics at both national and European scale. Contribution of biophysical and socioeconomic dimensions to soil sensitivity to degradation was heterogeneous in Italy, with the level of soil sensitivity to biophysical factors being the highest in less accessible, natural areas mostly located in hilly and mountainous districts. The highest level of soil sensitivity to socioeconomic drivers was instead observed in more accessible locations around large cities and flat rural districts with crop intensification and low (but increasing) population density. All these factors delineated an enlarged divide in environmental quality between (i) flat and upland districts, and between (ii) Northern and Southern Italian regions. These findings suggest the appropriateness of policy strategies protecting soils with a strong place-specific knowledge, i.e., based on permanent monitoring of local (biophysical and socioeconomic) conditions

Phase Filters for 3D Localization of Point Light Sources

The work relates to the engineering and research of phase filters for three-dimensional localization of point light emitters. These phase filters form a light field having two clearly visible maxima in their intensity distribution (i.e. two-lobe fields). By means of numerical simulation, the influence of the amplitude and phase distortions of the wave front of the illuminating beam on the two-lobe field formation has been studied in the work. Keywords: spiral light beams, amplitude distortions, phase distortions, threedimensional localization, two-lobe field

Management of heart failure patients in Russia: perspectives and realities of the second decade of the XXI century

The article highlights the central components of Russian heart failure (HF) management programs in actual clinical practice. The experience of the Competence Center of Almazov National Medical Research Center, as well as opportunities and prospects for improving the monitoring of decompensated HF

Кey trends in the financial services digital transformation in Russia and their influence on consumer experience: forecast of expertsm

Purpose: forecasting the key avenues for financial services digital transformation in Russia and its influence on customer experience based on expert surveys.Methods: a set of general scientific methods of analysis and synthesis, as well as marketing research methods – desk and field research. The field research included qualitative method: in-depth interviews with financial market experts. The obtained data were analyzed using content analysis and summarized. Results: the authors provided analysis of secondary data on the main global and local digitalization trends in the financial services market and conducted analytical aggregation of expert opinions on the most likely future changes in the financial services market in the process of digitalization. Analysis of the obtained data enabled to describe three avenues for financial services digital transformation – means of payments digital transformation, payments infrastructure digital transformation and customer interaction models digital transformation. The authors also presented and described the positive and negative influence of the results of digital transformation on the consumer experience.Conclusions and Relevance: the results of this study emphasize the role of financial services digital transformation in the process of new consumer experience creation. The means of payments digital transformation will ensure the total dominance of digital money within the money circulation system positively affecting consumer experience in terms of growing convenience, speed and cost-cutting. Payment infrastructure digital transformation will positively influence on consumer experience by simplifying the customer identification systems and reducing errors. Customer interaction models digital transformation will enhance the level of seamlessness leading to the full integration of financial services in the day-to-day customer activities. The results of the study can be used to develop strategies enabling to achieve the highest level of competitiveness for the financial service providers in the market

Ключевые тенденции цифровой трансформации финансовых услуг в России и их влияние на потребительский опыт: прогнозы экспертов

Purpose: forecasting the key avenues for financial services digital transformation in Russia and its influence on customer experience based on expert surveys.Methods: a set of general scientific methods of analysis and synthesis, as well as marketing research methods – desk and field research. The field research included qualitative method: in-depth interviews with financial market experts. The obtained data were analyzed using content analysis and summarized. Results: the authors provided analysis of secondary data on the main global and local digitalization trends in the financial services market and conducted analytical aggregation of expert opinions on the most likely future changes in the financial services market in the process of digitalization. Analysis of the obtained data enabled to describe three avenues for financial services digital transformation – means of payments digital transformation, payments infrastructure digital transformation and customer interaction models digital transformation. The authors also presented and described the positive and negative influence of the results of digital transformation on the consumer experience.Conclusions and Relevance: the results of this study emphasize the role of financial services digital transformation in the process of new consumer experience creation. The means of payments digital transformation will ensure the total dominance of digital money within the money circulation system positively affecting consumer experience in terms of growing convenience, speed and cost-cutting. Payment infrastructure digital transformation will positively influence on consumer experience by simplifying the customer identification systems and reducing errors. Customer interaction models digital transformation will enhance the level of seamlessness leading to the full integration of financial services in the day-to-day customer activities. The results of the study can be used to develop strategies enabling to achieve the highest level of competitiveness for the financial service providers in the market.Цель: прогнозирование ключевых направлений цифровой трансформации российского рынка финансовых услуг и влияния цифровой трансформации на потребительский опыт на основе оценок экспертов.Методы или методология проведения работы: совокупность общенаучных методов анализа и синтеза, а также кабинетные и полевые методы маркетинговых исследований. Полевые методы маркетинговых исследований представлены глубинными интервью с экспертами финансового рынка. Полученные данные были проанализированы с помощью контент-анализа, систематизированы и обобщены.Результаты работы. Проведен анализ вторичных данных о текущих тенденциях цифровизации рынка финансовых услуг в мире и России. Выполнен анализ первичных данных: мнений экспертов финансового рынка о наиболее вероятных изменениях на рынке финансовых услуг в контексте цифровизации. В результате систематизации и обобщения полученных данных сформулированы три направления цифровой трансформации рынка финансовых услуг до 2030 года: трансформация средств платежей, трансформация инфраструктуры и трансформация моделей взаимодействия с потребителем. В ходе анализа выделенных направлений описано положительное и отрицательное влияние цифровой трансформации на потребительский опыт финансового обслуживания в будущем.Выводы. Результаты исследования показывают особую роль цифровой трансформации финансовых услуг в формировании нового потребительского опыта. Цифровая трансформация средств платежей обеспечит абсолютное доминирование цифровых денег, что улучшит потребительский опыт в части удобства, скорости обслуживания и снижения издержек денежного обращения. Трансформация цифровых платежных решений окажет положительный эффект на потребительский опыт в части упрощения механизма идентификации пользователя и снижения вероятности ошибок транзакций. Трансформация цифровых моделей взаимодействия с потребителем обеспечит высокий уровень «бесшовности» обслуживания и приведет к полной интеграции финансового взаимодействия с повседневной жизнью потребителя. Результаты исследования могут быть использованы хозяйствующими субъектами рынка финансовых услуг при разработке стратегий развития в целях достижения высокого уровня конкурентоспособности на рынке

Dataset of manually measured QT intervals in the electrocardiogram

BACKGROUND: The QT interval and the QT dispersion are currently a subject of considerable interest. Cardiac repolarization delay is known to favor the development of arrhythmias. The QT dispersion, defined as the difference between the longest and the shortest QT intervals or as the standard deviation of the QT duration in the 12-lead ECG is assumed to be reliable predictor of cardiovascular mortality. The seventh annual PhysioNet/Computers in Cardiology Challenge, 2006 addresses a question of high clinical interest: Can the QT interval be measured by fully automated methods with accuracy acceptable for clinical evaluations? METHOD: The PTB Diagnostic ECG Database was given to 4 cardiologists and 1 biomedical engineer for manual marking of QRS onsets and T-wave ends in 458 recordings. Each recording consisted of one selected beat in lead II, chosen visually to have minimum baseline shift, noise, and artifact. In cases where no T wave could be observed or its amplitude was very small, the referees were instructed to mark a 'group-T-wave end' taking into consideration leads with better manifested T wave. A modified Delphi approach was used, which included up to three rounds of measurements to obtain results closer to the median. RESULTS: A total amount of 2*5*548 Q-onsets and T-wave ends were manually marked during round 1. To obtain closer to the median results, 8.58 % of Q-onsets and 3.21 % of the T-wave ends had to be reviewed during round 2, and 1.50 % Q-onsets and 1.17 % T-wave ends in round 3. The mean and standard deviation of the differences between the values of the referees and the median after round 3 were 2.43 ± 0.96 ms for the Q-onset, and 7.43 ± 3.44 ms for the T-wave end. CONCLUSION: A fully accessible, on the Internet, dataset of manually measured Q-onsets and T-wave ends was created and presented in additional file: 1 (Table 4) with this article. Thus, an available standard can be used for the development of automated methods for the detection of Q-onsets, T-wave ends and for QT interval measurements

Управление потребительским опытом на рынке востребованных в кризис финансовых услуг

Purpose: to provide differentiated marketing solutions for manage customer experience based on various demographics, behavioral characteristics and customer values in the process of servicing for investing in gold.Methods: the current study was based upon general scientific methods of analysis and synthesis, applied methods of marketing research. The field market research and analysis of customer experience were carried out in relation to investment opportunities available in banks: physical gold and depersonalized metal accounts. A qualitative research method included “Mystery shopper” – a covert participant observation research of 8 banks in Moscow – the major players offering services for investing in gold.Results: the authors found out that investing in gold becomes in demand during the crisis time. Gold, as an investment opportunity, is a protective asset and retains its value in a long term. The target segments potentially interested in investing in gold can be determined by demographic and behavioral characteristics, desired benefits and values. The authors analyzed the customer experience journey of two segments in the process of investing in through different banking channels. The customer experience was illustrated with customer experience maps that propose management solutions for banks that desire to offer gold investment services.Conclusions and Relevance: in the context of geopolitical and economic instability, the demand for investment opportunities in gold remains high. While customers value high level of services and investment appeal banks are interested in obtaining a stable income. To provide a mutually beneficial cooperation it is important to create a level of service that would fully meet consumer demand. The basis to create a high-quality service for investing in gold include specific management strategies enabling to receive omnichannel (both digital and non-digital) customer experience in various customer segments.Цель работы – представить дифференцированные маркетинговые решения по управлению опытом конечных потребителей с различными демографическими и поведенческими характеристиками и ценностями при продаже услуг по инвестированию в золото.Методы: Для выполнения задач исследования были использованы общенаучные методы анализа и синтеза, прикладные методы маркетинговых исследований. Полевое исследование и анализ потребительского опыта проведены в отношении объектов инвестирования, доступных в банках: физическое золото и обезличенные металлические счета. Применен качественный метод исследования «тайный покупатель»: скрытое включенное наблюдение за моделями продаж 8-ми банков г. Москвы – крупнейших игроков, предлагающих услуги по инвестированию в золото.Результаты работы. Авторами показано, что одной из финансовых услуг, востребованных в кризис, является инвестирование в золото. В процессе исследования были определены потенциальные целевые потребительские сегменты, готовые инвестировать в золото через различные инструменты, доступные в банках. Целевые сегменты отличаются демографическими и поведенческими характеристиками, искомыми выгодами, ценностями. Проанализирован клиентский путь целевых сегментов потребителей при инвестировании в золото в разных каналах банковского обслуживания. Предложены дифференцированные решения по управлению потребительским опытом потребителей целевых сегментов при продаже услуг инвестирования в золото, иллюстрированные картами потребительского опыта.Выводы. В условиях геополитической и экономической нестабильности интерес со стороны частных инвесторов к услуге инвестирования в золото остается высоким. Для взаимовыгодного обмена ценностями в данных условиях, получения потребителями искомых ценностей и стабильного дохода банками, важно создать такое предложение, качество и количество которого будут соответствовать потребительскому спросу. Основой создания качественного предложения услуг по инвестированию в золото являются дифференцированные стратегии управления потребительским опытом целевых сегментов в цифровых и нецифровых каналах сбыта и коммуникаций, базирующиеся на принципах омниканальности коммуникаций и сбыта

Approaches to Correction of Adaptive Responses of Experimental Animals during the Autumnal Equinox

В настоящем исследовании представлены результаты анализа адаптивных реакций лабораторных крыс (n = 120, самцы «Wistar») в период осеннего равноденствия после физического переутомления (плавательный тест) и световых десинхронозов, а также возможности их фармакологической или физиотерапевтической коррекции. Реабилитирующие процедуры проводили с помощью водных и пантовых ванн в течение 10 дней сразу после воздействия стресс-факторов. В качестве референтного средства использовали этилметилгидроксипиридина сукцинат в дозе 10 мг/кг веса животного за 30 минут до плавательного теста. Реабилитирующие физиотерапевтические мероприятия в виде пантовых ванн оказались более эффективными как в отношении гормонального, так и поведенческого уровней только в случае десинхроноза, связанного с расширением светлой фазы суток. В отличие от реабилитирующих профилактические воздействия с помощью этилметилгидроксипиридина сукцината проявились независимо от типа деприваций и только на поведенческом уровне, что выражалось в стабилизации поведенческого статусаThe present study reports the results of analyzing the adaptive responses of laboratory rats (n=120, Wistar males) with physical fatigue (after the swimming test) and light desynchronosis during the autumnal equinox and the possibility of their pharmacological or physiotherapeutic correction. Rehabilitation procedures were carried out using water and antler baths for 10 days immediately after exposure to stress factors. The reference agent was ethylmethylhydroxypyridine succinate, which was injected at a dose of 10 mg/kg of animal weight 30 minutes before the swimming test. Rehabilitation physiotherapeutic measures in the form of antler baths proved to be more effective both at the hormonal and behavioral levels only in the case of desynchronosis associated with the extension of the light phase of the day. In contrast to rehabilitation procedures, preventive measures using ethylmethylhydroxypyridine succinate were effective regardless of the type of deprivation and only at the behavioral level, resulting in stabilization of the behavioral stat

The presentation of senior citizens in Czech media

Czech media do not participate on formation of the intergenerational solidarity and understanding but they might be one of the causes of intergenerational gap in the Czech Republic. Young people do not have a chance to learn anything about the positive sides in seniors’ lives through the media. As Papežová says (2010, p. 57) if people get themselves acquainted with the process of aging in their youth it might help them to remove their concerns about this stage of life. In the future we should try to promote the positive portrait of seniors in Czech media and the mediation of communication between seniors and the young generation. If the media give more space to the topics concerning seniors and picture these in more positive manner, it is one of the ways how to fight with still growing intergenerational gap