VERBAL CARATERISTICS OF A SUCCESSFUL PERSON’S PERSONALITY IN RUSSIAN MIDIA

The article deals with a number of linguistic means to verbalize the concepts of «success» and «successfulness» in the Russian media discourse. Within the framework of the study concepts «success» and «successfulness» are considered as a social and psychological phenomenon, special attention is paid to the cultural component. In this regard, the authors describe the specificity of media texts that express a set of socio-cultural and behavioural patterns that characterize modern Russian society. The article explores lexical units used to verbalize the image of a successful person in the Russian media space. As a result of the research, the most frequent lexical units representing the categories of «success» and «successfulness» were identified.Рассматриваются вопросы, связанные со средствами вербализации категории «успеха» и «успешности» в российском медиадискурсе. Уточняются теоретические положения, в которых категория «успеха» и «успешности» рассматривается как социальный и психологический феномен; особое внимание уделяется культурной компоненте. Описывается специфика медиатекстов, служащих средством транслирования определенного набора социокультурных и поведенческих моделей, существующих в российском обществе. Исследуется роль лексических единиц, используемых для конструирования образа успешного человека в отечественном медиапространстве. Выявляется пласт частотных лексических единиц, вербализирующих категории «успеха» и «успешности»

New and interesting Lepidoptera records from Chechen Republic (Russia)

Faunistically interesting records of Lepidoptera from Chechen Republic (Russia) are presented. Two species of Crambidae are reported as new to European part of Russia, 2 species – as new to the Eastern Caucasus. Current occurrence in the republic is confirmed for 1 species of Noctuida

New and interesting Lepidoptera records from Chechen Republic (Russia). 2

Further interesting records of Lepidoptera from Chechen Republic (Russia) are presented. Eugnosta magnificana (Rebel, 1914) and Hypsopygia fulvocilialis (Duponchel, 1832) are reported as new to the Northern Caucasus; 13  species are reported as new to the North Eastern Caucasus and  3 species as new to Chechen Republic

On the Possibility of Developing Matched Acousto-Optical Light Filtering Method for Incoherent Telecommunications and Earth Remote Investigations

This is a systematic study of the possibility of creating multi-frequency matched acousto-optic light filters and constructing on new basic principles of the non-coherent optical transmission systems with optical code division multiple accesses and hyperspectral sensors for remote sensing using pre-detector optimal filtering of optical information