52 research outputs found

    Pengaruh Kepemimpinan Dan K3 Terhadap Kinerja Karyawan Bagian Teknik PT. Pln (Persero) Upj-semarang

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    Engineering division of PT. PLN (Persero) UPJ of Central Semarang is a company with responsibility towards public services in the field of electricity. The achievement of good public services is determined by employees' abilities to do their jobs. Currently, Engineering division of PT. PLN (Persero) UPJ of Central Semarang is facing some problems related to expected performance targets which have not been achieved. It is proven by the level of transformer damage which breaks the tolerance limit. Therefore, the purpose of this study is to determine the effect of Kepemimpinan, Kesehatan dan Keselamatan Kerja (K3) – Leadership, Health and Safety – on Employee Performance of Engineering division of PT. PLN (Persero) UPJ of Central Semarang. This study is an explanatory research. The population in this study were the employees of Engineering division of PT. PLN (Persero) UPJ of Central Semarang consisting of 50 respondents as the samples. The sampling technique used was census. The results show that the variables of leadership and K3 separately or together affect the performances of employees. Based on assessment results from each employee, employee performance as an individual is in a very good category. Meanwhile, based on assessment results from leaders, the employee performance as a group level or an engineering division performance has not been able to achieve expected performance targets. Thus, there are some differences of employee performance assessment results from the leaders and from the individual. Individual performance does not automatically create a group or division performance. Therefore, leaders' roles are needed to improve employees' understanding on performance standards which are expected by the company. Leadership and K3 program variables are the variables which can affect the employee performance, so that the roles of leaders and K3 program need to be continuously developed

    Pengaruh Komitmen Organisasi dan Budaya Organisasi terhadap Kinerja Karyawan PT. Angkasa Pura I (PERSERO) Bandar Udara Internasional Adi Soemarmo Surakarta

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    The research was distributed by growing companies in Indonesia namely manufacturing firm or company engaged in the service, one of these transport services. The growing demand for air transportation services in Indonesia. Along with the increased demand, human resources has a large role in determining the success of a service company. Thus required human resources that have a good performance so that it is able to serve the consumer well.The purpose of doing research is to know the influence of organizational commitment and organizational culture on performance of employees of PT Angkasa Pura I (Persero) International airport of Adi Soemarmo of Surakarta. The population was employees of PT Angkasa Pura I (Persero) International airport of Adi Soemarmo of Surakarta. While the samples used as much as 51 respondents with sampling techniques used was proportionate random sampling The analysis of the data used in this study using the SPSS program 23.0, test validity, reliability, determination of the coefficient of the correlation coefficient, regression analysis, simple and double, and the test of significance (t-test and F-test). in advance. The results of this study indicate that organizational commitment and organizational culture partially simultaneous or affect the performance of the employees. Variable cultural organizations provide greater influence on performance of employees on organizational commitment variable.The suggestions can be submitted is for PT. Angkasa Pura I (Persero) can hold a character building on a sense of love for the company to enhances the understanding of the vision and mission of the company so that the Organization's commitment to every employee of the higher. In addition, the company should put up posters about cultural organizations at each corner that are often bypassed the employees. This is intended so that employees always read and understand the organizational culture which is applied as a guide in the works

    Analisis Pengaruh Periklanan Dan Gaya Hidup Terhadap Keputusan Pembelian Konsumen Pada Rokok Marlboro PT. Hm Sampoerna Tbk. (Studi Pada Mahasiswa Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Diponegoro Semarang)

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    The sales volume of cigarettes in Indonesia continues growing, as the average daily cigarette consumption per person continues to increase. Marlboro Cigarettes leads the market in the SPM segment (Sigaret Putih Mesin) in Indonesia, but the SPM Share of market has decreased and market share based on Marlboro cigarette sales volume decreased in 2014. This is due to the market trend that still enjoys kretek cigarettes SKM (Sigaret Kretek Mesin) rather than foreign cigarettes such as Marlboro, as well as competitive advertisement competition by competitors and the goverments restriction rule on advertising on cigarettes. The type of research is explanatory research, with a population of 100 respondents who buy and consume brand cigarettes Marlboro. Sampling in this study using non-probability sampling. The sampling technique uses Incidental sampling. Data were collected through questionnaires. Data analysis techniques used are cross tabulation, correlation, simple regression, and multiple regression using SPSS 24.0 application. This study concludes that advertising and lifestyle influence purchasing decisions, either partially or simultaneously. Lifestyle variables have greater influence than advertising variables. Based on this, researchers suggest that additonal and maximizing the Marlboro cigarette advertising medium by increasing the frequency of ads, serving ads, and strategically placing ads. In addition, held a promotional event Marlboro cigarettes in place of youth crowd

    Pengaruh Kualitas Pelayanan, Promosi, Dan Harga Terhadap Keputusan Pmebelian Carrefour (Studi Kasus Pada Konsumen Carrefour Srondol)

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    Purchase decision is an act of consumers to want to buy the product or not. To be able to create a high purchasing decisions, Carrefour needs to consider factors - factors that influence purchase decisions. Quality of service, promotion, and price are the things to consider when consumers make a purchase decision.This research aimed to determine the effect of service quality, promotion, and price on purchase decisions at Carrefour simultaneously or partially. The hypothesis is there are significant quality of service, promotion, and pricing on purchasing decisions simultaneously or partially. This type of research is explanatory research with a population of 100 people Srondol Carrefour consumers. Data were collected through questionnaires with Likert scale measurement. Data analysis method used is correlation, simple and multiple linear regression using SPSS 21.This research concluded the quality of services, promotion and pricing influence on purchase decisions partially or simultan.Variabel service quality has a greater influence than promotions and price.Based on the results of this study concluded that consumer perception of quality of service, promotion, and price is fair. So companies are advised to keep increasing consumer purchasing decisions in terms of quality of service, promotion, and better pricing more in line with expectations and needs of the company, so that consumers will feel satisfied and purchasing decisions will increase

    Analisis Pengaruh Kualitas Produk dan Brand Awareness terhadap Keputusan Pembelian Produk Batik Natural Indigo Dyed (Studi Kasus pada Konsumen Produk Batik Merek The Bluesville)

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    Batik is one of the product of fashion industry originated from Indonesia which has already been recognized by the world. It is one of the form of Indonesia's indigenous culture with big potential to contribute in increasing national economy on creative industry sector. One of the innovation of batik is natural indigo dyed batik, which uses the fermentation of Indigofera tinctoria plant in the coloring process, and The Bluesville is one of the local brand that's producing this kind of batik. In the last three years, the sales of The Bluesville continue to increase, eventhough it has not reached the company's sales target. This matter is caused by the lack of awareness from the consumer about the excellence of the natural indigo dyed batik fabrication. Higher competition require the company to set a strategy to keep innovating and improving the product quality that they produce.The type of this study is an explanatory research, with population of 100 respondents that use natural indigo dyed batik from The Bluesville. The sampling used in this study is a non-probability sampling, and the sampling technique is purposive sampling. The data is collected with a questionnaire. Data analysis method used in this study are correlation, simple regression, multiple regression, and classic assumption test all using SPSS.This study concludes that the quality of a product as well as brand awareness effect on the consumer's purchasing decision, both partial and simultants. Brand awareness variable has a higher effect than product quality variable.Based on those results, we suggest The Bluesville to improve the brand awareness level, so that the consumer will be more aware of the product and eventually increasing the purchasing decision of the natural indigo dyed batik from their company

    Pengaruh Citra Merek Dan Kualitas Pelayanan Terhadap Keputusan Pengambilan Jasa Transportasi (Studi Kasus Pada Po. Bejeu Jurusan Semarang – Jakarta)

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    The research based on the fact of growing number various alternative transportation services, especially ground transportation. Although bus is still a prima donna for the majority of Indonesian people as an option.The purpose of this research was to find out the influence of brand image andservice quality for user of PO. Bejeu. The population was costumer PO. Bejeu of Semarang-Jakarta. Sample in this research was 100 respondents, which obtained using a purposive sampling technique. Data analysis in this study using SPSS 18.0 for windows, which previously tested the validity, reliability, determination coefficient, correlation coefficient, simple linear regression and multiple linear regression (t-test and F-test) in advance.The results of this research show that brand image and service quality partially or simultaneously affect decisions to use. Quality of Service provide greater influence for decisions on the use than Brand Image. Suggestions can be submitted is brand image of PO. Bejeu needs to be improved again, so that the image of PO. Bejeu as transportation company can be maintained. For example by improvingconvenience of PO. bejeu. In addition, service quality also needs to be improved. Company need to discipline and improve the performance of their employees in order to be more responsive to customers

    Pengaruh Budaya Organisasi Dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada PT. Warta Media Nusantara Tribun Jateng

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    Organizational culture and work environment is a for factor the achievement of a good employee performance. PT. Warta media nusantara tribun Jateng is a company engaged in the publication of the regional newspaper in the city of semarang with the aim of providing information to the public through the mass media. To improve the quality of human resources and the achievement of business objectives of the company, then an increase in employee performance can be done by strengthening the organizational culture and to build a good working environment.This research use eksplanatory research, the population used as samples by using the with amount of 71 employees in PT. Warta media nusantara tribun Jateng. By using questionnaire and measurement scale likert technique as well as with the calculation of the correlation, simple and multiple regression using SPSS 20.0.This research concluded that the organizational culture and work environment affects employee performance, either partially or simultaneously. Variable organizational culture has a graeter influence than environment variables work. Suggestion for PT. Warta media Nusantara tribun Jateng is preferably gatherings often do together and also conduct training, so that concern for a fellow employee can run well and be able to achive the objectives of the company. In addition it provides a more complete work equipment as well as adding an air conditioner in order to make workers more comfortable in this work
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