The customer is always right? Assessing the value of Patron Driven Acquisition at the University of Huddersfield

This article discusses a small scale Patron Driven Acquisition (PDA) study at the University of Huddersfield. The authors briefly describe the background to PDA at Huddersfield before discussing data from the 2014 PDA pilot with the e-book supplier EBL. The pilot produced two sets of data, usage reports using COUNTER statistics and a short questionnaire designed by the library. These results led to a major alteration to the collection management and development policy where PDA is now embedded into the library bookfund

Online Ethical Decision-Making by Business and Education Students in Faith-Based and Non-Faith Based Higher Education Institutions

Abstract is available to download

Online Ethical Decision-Making by Business and Education Students in Faith-Based and Non-Faith Based Higher Education Institutions

Abstract is available to download

Behind the Scenes: Directors’ Perspectives of Designing and Implementing New Online Degree Programs

Abstract is available to download

Behind the Scenes: Directors’ Perspectives of Designing and Implementing New Online Degree Programs

Abstract is available to download

Why Isn\u27t Women\u27s Golf More Popular?

Dr. Kelly Price looks at the research on the barriers faced by women\u27s sport in getting media coverage, public attention, and commercial support

Women\u27s Golf has a Virtual Opportunity

Dr. Kelly Price looks at the ways new technology like augmented and virtual reality can help boost the coverage and popularity of women\u27s golf

How Motherhood Affects Professional Golf Careers

Dr. Kelly Price analyzes the evidence on how becoming a mother can impact an LPGA player\u27s productivity, performance, and earnings

Online Atmospherics: An Investigation of Feeling and Internet Purchase Intention

This study examines the online atmospheric cues of color and music and their impact upon feeling, attitude and purchase intention of consumers in the online environment. The research design was experimental and used data from a questionnaire. A pilot test of the instrument was conducted. The final questionnaire contained 39 items and a demographic section. A total of 200 questionnaires were collected. Participants were randomly assigned to one of four groups. Each group of 50 participants was exposed to a specific set of online atmospheric elements. The results indicated that Hypotheses 1, 3 and 4 were rejected while Hypotheses 2 and 5 were accepted. Managerial and theoretical implications are discussed along with future research suggestions