Analysis of Slogan Used in Fashion Advertisement in Magazine High End Teen

This research investigates the linguistic forms and social function of slogan used in fashion advertisement in magazine High End Teen. This research aimed to: 1) identify the linguistic forms of slogan used in fashion advertisement in magazine High End Teen, edition August 2016 – July 2017, and 2) describe the functions of slogan used in fashion advertisement in magazine High End Teen, edition August 2016 – July 2017. This research is qualitative research that describes the linguistic forms and social function found in fashion advertisement in magazine High End Teen. The data of this research are the utterances consisting of slogan used. In the technique of collecting data, the writer uses the documentation and observation. In analyzing the data, the writer uses the theory about linguistic form and theory from Roman Jackobson (1987) about function of language. The result of this research shows that 1) there are 3 forms linguistically in the slogan used which are represented as word, phrase, and sentence. The types of word are single word (7,7%) and compound (blend) word (7,7%). Then, the forms of phrase are noun phrase (38,5%) and adverb phrase (7,7%). The sentences found in this research are two of types: declarative (7,7%) and imperative sentence (30,8%); 2) the functions found in slogan used (based on Jackobson) are conative function (46,2%), referential function (38,5%), and expressive function (15,4%)