INTERVENING IN COLLECTIVITIES USING PERSUASIVE ARGUMENTATION

Prior research claims that argumentative persuasion, or meaning-making, can be used to successfully intervene in organizational settings. However, it is not clear how persuasive narratives affect individuals and how meaning-making is operationalized. The present study uses linguistics and ethology research to explain how meaning is created and structured. These are alternative disciplines to the rhetoric, narrative and storytelling currently utilized in management. We explain how to reach human sensibility and how, therefore, to transform the original enquiry on focus on superficial argumentative persuasion to a focus on immanent structures of persuasion that are related to axiological choices. This shifted focus allows for the creation of potent narratives which are able to intervene in collectivities

Sistemas Axiológicos del siglo XXI: Un collage. El declive de los sistemas axiológicos de creencias y la coexistencia de creencias variopintas en el mercado espiritual - DOI: 10.5752/P.2175-5841.2012v10n28p1295

(Axiological Systems in the XXI century: A Collage. The downfall of axiological systems based on beliefs and the co-existence of varied beliefs in the spiritual market) - DOI – 10.5752/P.2175-5841.2012v10n28p1295ResumenPretendemos mostrar como los sistemas axiológicos de creencias provenientes de las religiones no están vigentes en la actualidad. Para ello mostramos algunos datos del Banco Mundial que muestran como los sistemas heterónomos de creencias no funcionan como orientadores de la vida personal y social del individuo. También facilitamos información sobre la disminución de los que se autoadscriben como pertenecientes a un sistema de creencias y además demostramos mediante las estadísticas que no existe relación entre autoadscribirse como miembro de un sistema de creencias y  mantener unas determinadas creencias.   Clarificamos la noción de creencia comúnmente utilizada como supuesto acrítico y otros usos del lenguaje corriente y del lenguaje científico. Utilizamos estadísticas de Catalunya, España, y de algunos países de Europa y América. Concluimos que si los sistemas axiológicos de los individuos no vienen determinados por las religiones, entonces ¿qué sistemas axiológicos tenemos que sean capaces de cohesionar y motivar los individuos hacia fines valiosos comunes?Palabras clave: Sistemas Axiológicos. Creencias. Religión.  Cualidad humana. Estadísticas. España católica AbstractWe aim at showing why axiological systems coming from religion are not operative currently. To do this we show World Bank data where it is manifested that heteronomous systems of beliefs are not in force to orient the personal and social life of the individuals. We also communicate the declining numbers of those that register themselves as believers and we also reveal that there is no relationship between registering oneself as a believer in an axiological system and effectively holding and “believing” the beliefs of that axiological system. We clarify the common use of the term belief as a non-critical assumption, and other uses of the term in natural language and scientific language. We use statistical data for Catalonia, Spain and some countries of Europe and America. We conclude by asking if individuals’ axiological systems are not determined by religions, then What axiological systems do we have able to cohere and motivate individuals towards valuable common futures?Keywords: Axiological systems. Beliefs, Religion. Human Quality. Statistics. Spain Catholi