Research methods for the empirical investigation of the process of formation of operations strategy

This paper reviews the methodological options for the empirical investigation of the process of formation of operations strategy. A case study approach is likely to be the most favoured research strategy for this type of work. Five possible methodologies that might be used within such case studies (ethnography, interviews, strategy charting, questionnaires and documentation) are critically reviewed and assessed. The advantages and disadvantages of each, together with circumstances in which they might best be used, are identified. The paper especially focuses on the practical implications for researchers using each of these methodologies

The use of models and methods for strategic planning: towards an holistic view of strategy

Formulating manufacturing business strategy is often fragmented in as much as current tools address upstream and downstream vertical integration with product integration, or more recently, product and infrastructure integration. Rarely do tools address all of these dimensions in an holistic manner. The research described in this paper is that undertaken in the MAPSTRAT project: a scoping study with industrial partners, aiming to satisfy this business need. A comprehensive literature study is described which is contextualized using six case studies. The paper stresses the importance of ‘joined-up thinking’ and outlines plans for an appropriate tool that is under development