SUSTAINABLE BRANDS – INITIATIVES FOR AFFORDABLE AND CLEAN ENERGY

In recent times, society is preoccupied by the sustainability issues. Sustainability is mainly defined as meeting the needs of the present without compromising the ability of future generations to meet their needs. The concept of sustainability is composed of three pillars: economic, environmental, and social. We are going to discuss how the sustainable brands help in the sustainable life of people. Basically, the sustainable brands are the brands that contribute to sustainable development by delivering simultaneously economic, social and environmental benefits. Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs. There 17 goals of sustainable development. They are: No Poverty, Zero Hunger, Good Health and Well-being, Quality Education, Gender Equality, Clean Water and Sanitation, Affordable and Clean Energy, Decent Work and Economic Growth, 'Industry, Innovation, and Infrastructure’, Reducing Inequality, Sustainable Cities and Communities, Responsible Consumption and Production, Climate Action, Life Below Water, Life On Land, ‘Peace, Justice, and Strong Institutions'.Here in this research paper we are going to focus on the "Affordable and Clean Energy" goal of Sustainable development and how the various companies’ i.e. sustainable brands try to innovate eco-friendly solutions and reduce the sustainability issues