An international study of social media and its role within journalism and the journalist - PR practitioner relationship

Many public relations texts acknowledge that the journalist-public relations practitioner is an important and inter-dependent one and has therefore long been a source of interest and investigation (e.g. Sallot and Johnson 2006). With a changing media and online communications environment, traditional PR practices are increasingly including social media to enhance their media relations. This study compares and contrasts patterns of social media use by journalists in eight countries and their communication methods with PR practitioners. Findings indicate widespread and growing use of social media by international journalists for a range of professional tasks

UK bloggers survey 2017

Blogging is now a well-established media for consumers who turn to their favourite writers for what tends to be specialist advice on a particular topic or theme. This survey was conducted following the successful launch of the Vuelio blogger awards in November 2015 (now the Annual UK Blogger Awards) and builds on the same survey conducted in 2016 to gain a greater understanding of bloggers and how they write and work with PR professionals. This report therefore provides a snapshot of the blogger sector and maps some of the changes in their work, behaviour, attitudes and opinions since last year

Social media and journalism study 2013 - Sweden

This report is part of the wider 2013 social journalism study and reports specifically on Sweden. It suggests that journalists in Sweden are a moderately high user of social media, using it regularly for their work particularly for sourcing stories. Using cluster analysis the largest group is the Architects suggesting that journalism in Sweden is dominated by active social media users

Social journalism study 2015: United Kingdom

This report aim to explore and chart the changes in how journalists and media professionals use social media for their work and in their communication with PR professionals. This year’s results show that social is part of the journalists’ toolkit in their everyday work for a range of different tasks, dominated by sourcing and publishing content. Whilst there is a unanimous view that journalists could not carry out their work without social media and that it helps productivity, this year reflects a level of saturation in social media with its use remaining stagnant and in some cases, even declining for journalists

Explaining social media acceptance by business-to-business SMEs in the South-East of England: a theory-enhanced qualitative comparative analysis

Drawing on a model of technology acceptance for microbusinesses, this paper deploys a set-theoretic approach to unravel the causal complexity associated with acceptance and non-acceptance of social media by Business-to-Business Small-and-Medium Enterprises (SMEs) based in the South East of England. Our findings show the causal asymmetry between acceptance and non-acceptance. While customer attraction, raising the company’s profile and learning to use social media effortlessly lead to the acceptance of social media, non-acceptance requires finding social media not easy to use in combination with a lack of improvement of customer relations and work not becoming easier to do. Implications are discussed by highlighting the commonalities across positive and negative configurations of acceptance

Social media and journalism study 2013 - Finland

The 3rd annual Social Journalism Study, conducted by Cision and Canterbury Christ Church University, is charting the changes of how journalists and media professionals use social media for their work and in their communication with PR professionals. Since 2012 respondents show an increasing use of social media but in 2013 it is more evenly spread across all tools and the professional tasks journalists undertake in their work. Generally, views about social media are more positive and the perceived barriers are less. Unique to our research is the identification of ‘the Social Suspects’, a typology which groups journalists into five categories: Architects, Hunters, Observers, Promoters and Sceptics. These distinctive groups share certain behaviours and attitudes towards social media. In this report, we explore how Finnish journalists use social media, what factors influence their use, the knowledge they feel they have of the tools, and their attitudes about the impacts of social media on their working practices and their profession. This year’s study also looks at the role of social media in how PR practitioners and journalists communicate

Social Journalism Study 2013 - United Kingdom

The 3rd annual Social Journalism Study, conducted by Cision and Canterbury Christ Church University, is the latest instalment in our efforts to understand how journalists use social media for work and in their communication with PR professionals. Similar to previous years, the findings of this year’s study show that journalists are using a greater variety of social media tools and are increasingly reliant on social media for a variety of different tasks. Generally, views about the impacts of social media are positive, but journalists remain unsure whether these tools have made them more productive. Unique to our study is the identification of a typology which groups journalists into five categories according to particular patterns of social media practices and attitudes

Social PR study 2015: a study of social media use among PR professionals

This study aims to explore and understand how social media impacts PR professionals and their media relationships. It compares the results with research from the published Social Journalism Study 2015 and notes that PR professionals and journalists are largely in agreement about how social media is changing their work environment

Social Journalism Study 2014 - Finland

The fourth annual Social Journalism Study, conducted by Cision Germany and Canterbury Christ Church University, is charting the changes of how journalists and media professionals use social media for their work and in their communication with PR professionals. It shows that social is part of the journalists toolkit in their everyday work for a range of different tasks. However the results show a concentration of time and focus on social media so rather than using a large range of tools for a large amount of time journalists are choosing to focus on specific tools, namely Facebook and Twitter whilst experimenting on a much smaller scale with more bespoke tools for particular activities. Whilst many believe they could not carry out their work without social media, Finnish journalists feel it has helped their productivity but this hasn’t in turn decreased their workload so essentially it helps them produce more content. The relationship with PR professionals is satisfactory but there are areas to improve around the quality of their contribution to journalists work and the reliability of information. Email remains the main communication channels for PR professionals but there is evidence from a small number of journalists that they would like to see social media used more widely for sharing PR content with journalists

Integrated Optics: a Report on the 2nd OSA Topical Meeting

This report surveys the papers presented at the 2nd OSA Topical Meeting on Integrated Optics, which was held 21–24 January 1974 in New Orleans, La