Gracious Growth: How to Manage the Trade-off between Corporate Greening and Corporate Growth

Organizations are increasingly turning to sustainable practices. A significant challenge in the endeavour to embrace sustainability relates to the trade-off between corporate greening and corporate growth – i.e., the difficult task of achieving growth while being truly sustainable. Through an in-depth study of Brunello Cucinelli, one of the world’s leading companies in the luxury fashion industry, we introduce the management philosophy of “gracious growth” to help organizations manage the green-growth trade-off and pursue substantial rather than symbolic sustainability. We offer actionable recommendations and present a process framework that organizations can adopt to implement “gracious growth”. Generating new insights about how growth and sustainability can be simultaneously achieved, this article provides ideas that can help managers enhance their organizations’ economic and environmental performance while also avoiding the legitimacy risks associated with greenwashing

Caso clinico: ser o no ser

Fil: Hassan, R. Hospital José María Ramos Mejía; ArgentinaFil: Pissani, M. P. Hospital José María Ramos Mejía; ArgentinaFil: Blazevic, I. M. Hospital José María Ramos Mejía; ArgentinaMujer de 72 años con poliartritis simétrica desde 1999, factor reumatoideo positivo título bajo (1/40) y anti-CCP positivo: 1,32 (positivo 0,45). Inicialmente interpretada como Artritis Reumatoide, recibió tratamiento con DMARDS, Metotrexato y Leflunomida, en forma discontinúa por toxicidad hepática, digestiva y hematológica (leucopenia). En el año 2002 agrega lesiones pustulosas descamativas palmo-plantares con biopsia compatible con Psoriasis cutánea