Growing with smart products:Why customization capabilities matter for manufacturing firms

Manufacturing firms that engage in digital transformation develop increasingly smarter versions of their tangible products to reinvigorate growth in shrinking markets. However, they often struggle with translating their investments in digitalization capabilities into actual returns in the form of sales growth. The associated technological advantages often remain unexploited, and digital product innovations frequently fail. Building on the resource-based view of the firm and the demand-side perspective, we theorize that there is a need for complementary capabilities that integrate heterogeneous customer demands, thus, allowing firms to capture more value from smart products. We empirically investigate the mediating role of smart customization capability on the relationship between digitalization capabilities and sales growth. Moreover, we argue that this relationship is further strengthened by integrating information and data across sales and service channels (i.e., channel integration). We test and find support for our hypotheses based on a dataset comprising survey and archival data of 136 smart product manufacturers in Austria, Germany, Switzerland, and the United States. In doing so, we enhance the theoretical understanding of resource and capability configurations needed for digital transformation in general and smart product success in particular. We further update the traditional concept of mass customization by showing how customization with smart products helps manufacturing firms provide personalized solutions at scale

Resummation of nuclear enhanced higher twist in the Drell Yan process

We investigate higher twist contributions to the transverse momentum broadening of Drell Yan pairs in proton nucleus collisions. We revisit the contribution of matrix elements of twist-4 and generalize this to matrix elements of arbitrary twist. An estimate of the maximal nuclear broadening effect is derived. A model for nuclear enhanced matrix elements of arbitrary twist allows us to give the result of a resummation of all twists in closed form. Subleading corrections to the maximal broadening are discussed qualitatively.Comment: 10 pages, 5 figures; v2: minor changes in text, acknowledgement added; v3: mistake in fig. 1 correcte

Dark Side or Bright Light: Destructive and Constructive Deviant Content in Consumer Ideation Contests

Contains fulltext : 177064.pdf (publisher's version ) (Open Access)31 januari 201

Patterns of deviant co-creation in idea competitions

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