Emergency Vocabulary

For disaster preparedness, a key aspect of the work is the identification, ahead of time, of the vocabulary of emergency messages. Here we describe how static repositories of traditional news reports can be rapidly exploited to yield disaster- or accident-implicated words and named entities

Twitter to Manage Emotions in Political Marketing

Emotions have a social component that can be defined in terms of the experience of participation. This paper examines how Spanish citizens use Twitter to express their emotions by tweeting their opinions regarding pertinent political decisions. Content analysis was applied to the Twitter accounts of four political parties representing the Spanish electorate. Results show that when Spanish citizens tweeted their opinions about established Spanish political parties, negative emotions (indignation and shame) were more prevalent than positive emotions (hope, joy, and excitement). Furthermore, newer, less experienced political parties managed emotions more effectively than the established political parties did