Patient-oriented approach in public health as a factor in the formation of a model of healthy behaviour (formation of sports lifestyle, introduction of individual physical activity)

Currently, the introduction of the patient-oriented approach in healthcare is relevant in the framework of improving the quality and accessibility of medical care. The aim of the research was to study the conditions and principles of the formation of a patient-oriented model of a medical organization. The study used research materials in the field of patient-oriented treatment in healthcare. The main research method was content analysis. The patient-centred approach is based on eight principles: respect for consumer values; integrity of the medical diagnostic process; patient awareness; creation of comfortable conditions; providing emotional support; ensuring the continuity of the treatment process; ensuring access to medical care. The introduction of the patient-oriented approach may be hindered by a number of factors: an inflexible system of remuneration and linking the number of patients served to the level of remuneration. In addition, the key basic principle of the patient-oriented approach is to increase patient compliance and patient loyalty. Thus, when forming patient-oriented management in a medical organization, it is necessary to be guided in decision-making primarily by the interests of the patient. The introduction of the patient-oriented approach leads to increased commitment and loyalty of future patients. The development of a patient-oriented approach is also an important factor in strengthening public health (the formation of a sports lifestyle, the introduction of individual physical activity)