PARTICULARITIES OF THE MARKETING ACTIVITY IN THE INSURANCE INDUSTRY

In the insurance industry there is a new way of thinking which determined the passage from transactional marketing to a holistic marketing concept. In this paper five key elements of holistic marketing are presented: relationship marketing, integrated marholistic marketing in insurance, relationship marketing, integrated marketing, internal marketing, social responsibility marketing, international marketing, trust, customer loyalty, crisis

Transports and Consumers’ Ecological Behaviour

Transports certainly have positive economic and social effects. However, transports in general, and motor transports in particular play a significant role in environmental pollution, with a negative impact on the quality of life. In this article, we make a diagnosis on the contribution of transports to environmental pollution, especially through CO2 and green house gases emissions, on international and national levels, highlighting trends in transports evolution. Based on an ample research the article presents policies (commandand- control and incentive-based policies, physical, soft or knowledge policies etc.) meant to diminish the negative impact of auto transports on the quality of life. The last part of the article investigates, based on the direct market research, the current and future behaviours of transport services consumers in Bucharest, the way transport services are perceived, as well as the way different modalities of protection against the pollution caused by transport are assessed. Market research has generally revealed a pro-environmental behaviour, most of the subjects investigated agreeing with the measures focused on reducing pollution caused by transports. However, the survey results have shown that factors related to the environment and its protection are not very important when deciding to purchase a car.transport services, environmental pollution, consumer behaviour, survey

Activitatea de marketing in contextul noilor tendinte de pe piata asigurarilor

Asigurarile au capatat statutul de produse adresate unor nevoi primare, iar catastrofele din ultima vreme au aratat ca sunt indispensabile pentru mentinerea unui nivel ridicat al securitatii sociale, pentru protectia sanatatii si vietii persoanei, pentru protectia avutului acesteia. Principalele tendinte de pe piata mondiala a asigurarilor sunt globalizarea pietelor, tendintele de consolidare si de convergenta, precum si aparitia unor canale moderne de distributie. Tendintele actuale de pe piata mondiala a asigurarilor fac ca o alternativa viabila la marketingul global sa fie marketingul multicultural, deoarece activitatea de marketing in asigurari trebuie sa tina seama de caracteristicile particulare ale modului de perceptie, de atitudinea si comportamentul specific al consumatorilor din arii culturale diferite.globalizarea pietelor, tendinte pe piata asigurarilor, marketing in asigurari, marketing global, marketing multicultural, market globalization, trends on the insurance market, insurance marketing, global marketing, multicultural marketing

Slow economics: shifting the focus to sustainability and quality of life

While traditional economics tries to quantify happiness, slow economics avoids price tags on quality of life, write Diana-Eugenia Ioncică and Eva-Cristina Petresc

From the Economic Growth to the Sustainable Development, the Role of Services in the Development Process

Economic growth is an increase of the results of an economic system in a particular time and space. Economic results are synthetically described by GNP or real GDP adjusted with the deflator on the whole or per capita. Sustainable development is the kind of development that satisfies the present generations’ needs without affecting those of the generations to come. Sustainable development is an evolving concept that comprises all aspects of human activity. The methodology and indicators used to measure economic development have changed with the different approaches of the concept. The main indicators used are: Economic Growth Rate, Purchasing Power Parity, Human Development Index, and Human Poverty Index. In the context of profound changes in contemporary economy - theories and models of economic development must be adjusted to the new realities. More and more specialists find services the main incentive for economic growth.Economic Growth; Sustainable Development; Economic Growth Rate; Human Development Index; Human Poverty Index.

Using the European Model of Total Quality Management to assess the Performance of Organizations. Case Study on Educational Services

Improving quality represents for all organizations and especially for those in services one of the most important strategies for enhancing performance and competitiveness. In the current social and economic context, the evaluation of the performance of organizations must be approached holistically. Performance means a special result, obtained in a certain field, which expresses the quality of the adjustment of the organization to the conditions in the environment. Currently, it is necessary to rethink the whole approach to the ways of evaluating performance. The continuous quest for meeting and even surpassing clients’ expectations, the involvement of all employees in the organization and the permanent improvement of quality represent important dimensions of Total Quality Management (TQM). As any strategy, TQM comprises a series of activities which lead to meeting all the quality objectives, by optimum use of available resources and of the strengths of the organization. The European model of excellence (the EFQM model established by the European Foundation for Quality Management) provides a set of criteria which can be applied to any enterprise and subsidiary so as to assess performance obtained through TQM. The EFQM model represents a non-prescriptive framework which recognizes the existence of numerous different approaches allowing organizations to obtain sustainable excellence. This framework contains basic concepts specific to The European Quality Award (EQA). Our study presents the use of the European model of TQM as a reference point for management and of the improvement of the quality of services rendered by educational organizations, giving practical applicability and utility to the theoretical concepts presented. It proves that by applying the European model of excellence to assess the performance of educational organizations, a real diagnosis can be performed, which contributes to the elaboration of strategies for improving the quality of training and educational services, adapted to the realities of each school.educational services; improving the quality of services; total quality management; assessing performance; the general strategic chart

Alternative strategice pe piata mondiala a serviciilor

Dezvoltarea in ritmuri accelerate a comertului mondial cu servicii, indeosebi dupa anii 70 ai secolului trecut, a determinat sporirea preocuparilor teoreticienilor si practicienilor in marketing de a elabora strategii noi sau de a adapta strategiile existente pentru a amplifica efectele benefice, la nivel economic si social ale tranzactiilor internationale. In ultimele decenii s-au produs mutatii importante in structura schimburilor internationale imateriale, mai ales in sensul sporirii grupei de servicii, in special in domeniul telecomunicatiilor, serviciilor financiare, asigurarilor, serviciilor culturale si consultant. Fenomenul de globalizare si liberalizare a comertului international cu servicii ofera unele oportunitati pentru firmele din tarile mai putin dezvoltate de a castiga de pe urma amplificarii comertului invizibil. In acest context, studiul nostru prezinta cateva alternative strategice de patrundere si dezvoltare a afacerilor pe piata mondiala a serviciilor.piata mondiala a serviciilor, furnizarea serviciilor internationale, servicii transferabile, alternative de intrare pe piata, alternative de dezvoltare a afacerilor internationale cu servicii, international services market, methods of supplying international services, transferable services, market-entry alternatives, methods of developing international services businesses

Slow living and the green economy

The current paper explores the relationship between some relatively new concepts in the field of economics – slow living, slow food, slow writing and the green economy. The goal of the paper is twofold – discussing the possibilities opened by these exciting new concepts, in terms of an increase in the quality of life combined with an environmentally sustainable lifestyle, as well as ascertaining what the concepts may entail in the context in which the effects of the recent economic crisis may make green and slow living seem like a distant dream. It is this holistic view that we shall attempt to enlarge upon in the paper, with the avowed purpose of weighing out the possibilities presented in the complicated, crisis-fraught global context

Green Energy and Societal Marketing in the Context of Climate Change

In the context of climate change, the objectives of this paper concern the perception of green energy and programs and plans that encourage it, the perception regarding the measures necessary to be taken in terms of green energy and the perception regarding societal marketing actions in the field of energy. The study was carried out by exploiting the primary sources of information, using direct qualitative research, the investigation being realized using semi-directed interviews, and the studied population consisted of potential consumers of green energy. The analysis of the results of the research indicates that most of the interviewed subjects perceived climate change as a danger and also that the majority are familiarised with the forms of green energy and have a formed opinion about the necessary measures. In the study, the measures were divided according to their ex-post (reduction of negative effects) or ex-ante (prevention) character and also function on the decision level at which the mentioned measures are taken: measures at the individual level, measures at the level of energy producers, measures at the level of energy-consuming companies and measures involving government programs and legislative power. In the paper, the perceived societal marketing role in the field of energy is also studied and the specific mix of marketing is presented, which can have important practical implications