DRUŠTVENI PODUZETNIK KAO MOGUĆA BUDUĆNOST DOP-A I MJERENJE DRUŠTVENOG PODUZETNIČKOG STAVA STUDENATA

CSR is becoming more and more popular and fashionable nowadays, but in many cases the responsible actions or activities are not about serving the social good; these are just simply new marketing tools for companies. At the same time, with the emergence of social entrepreneurs, a possible new vision for the real responsibility seems to emerge. It gives the impression that the new generation of entrepreneurs can save the CSR concept. The aim of the study is to present the concept of a social entrepreneur(ship) and to interpret it in the framework of CSR, and based on these to develop a questionnaire as an instrument for measuring social entrepreneurial attitude. According to the conceptual clarification and the analysis of social enterprises in the entrepreneurial spectrum, I determine what aspects of the social entrepreneurial attitude should be taken into consideration. A questionnaire, which is suitable for measuring university students’ social entrepreneurial attitude, is developed using secondary research. I explored and integrated applied and validated scales for measuring the three main question blocks (entrepreneurial attitudes, social sensitivity, and CSR attitudes). The research has relevant importance both at domestic and international level, the results is going to give the basis and implication for further research connected to deeper analysis and understanding of social enterprises.DOP postaje sve popularnije i modernije u današnje vrijeme, međutim poduzete akcije ili aktivnosti nemaju uvijek za cilj opsluživanje društvenog dobra; jednostavno služe kao novi marketinški alati tvrtke. Istovremeno, pojavom društvenih poduzetnika, čini se da se pojavljuje moguća nova vizija stvarne odgovornosti. Stječe se dojam da nova generacija poduzetnika može spasiti koncept DOP-a. Cilj studije je prikazati koncept socijalnog poduzetnika (poduzetništva) i interpretirati ga u okviru DOP-a, i na temelju toga razviti upitnik kao instrument za mjerenje društvenog poduzetničkog stava. Prema koncepcijskoj pojmovnoj raščlambi i analizi socijalnih poduzeća u poduzetničkom spektru, utvrđeno je koje aspekte društvenog poduzetničkog stava treba uzeti u obzir. Upitnik, koji je prikladan za mjerenje socijalnog poduzetničkog stava studenata, razvijen je koristeći sekundarne izvore podataka. Analizirane su i integrirane provjerene ljetvice koje se koriste za mjerenje tri glavne grupe pitanja (poduzetnički stavovi, društvena osjetljivost i stavovi DOP-a). Istraživanje je relevantno i na domaćoj i na međunarodnoj razini, rezultati daju osnovu i implikacije za daljnja istraživanja povezana s dubljom analizom i razumijevanjem socijalnih poduzeća

CSR A Kárpát-medencén innen és túl = CSR in Carpathian basin compared with other parts of the world

The study first clarifies the concept of Corporate Social Responsibility (CSR), it also introduces the most common forms, the main benefits and the biggest problems of this concept. Based on the general analysis of CSR, the three basic theoretical CSR models (American, European and Japanese models) are presented. In the second half of the study, the practical implementations of these models are taken into account; the CSR practices in the USA, in Japan and in the different European countries are analysed. In the last part the most important results of my primary research are summarized. Based on the results of this 101-person corporate questionnaire research I analyse the Hungarian CSR practices compare Hungarian implementations with the three basic CSR models. At the end of the study, the benefits and the problems of the Hungarian CSR model are formulated as a summary

CSR A Kárpát-medencén innen és túl = CSR in Carpathian basin compared with other parts of the world

The study first clarifies the concept of Corporate Social Responsibility (CSR), it also introduces the most common forms, the main benefits and the biggest problems of this concept. Based on the general analysis of CSR, the three basic theoretical CSR models (American, European and Japanese models) are presented. In the second half of the study, the practical implementations of these models are taken into account; the CSR practices in the USA, in Japan and in the different European countries are analysed. In the last part the most important results of my primary research are summarized. Based on the results of this 101-person corporate questionnaire research I analyse the Hungarian CSR practices compare Hungarian implementations with the three basic CSR models. At the end of the study, the benefits and the problems of the Hungarian CSR model are formulated as a summary