IMPORTANCE OF MARKET UNDERSTANDING AS A DEVELOPMENT ASSUMPTION OF FAMILY FARMS

The system of agricultural products must adjust to the numerous quality as well as quantity changes of the environment, and for such a successful adjustment, a certain knowledge of the market itself is absolutely necessary. The importance of agricultural products market is caused by the fact that it helps agricultural producers for a better sight of consumers’ requests with a purpose of meeting their needs. Defining of the basic characteristics of a market system and its importance are the primal points for the successful functioning of the agricultural activities related to the agricultural products sale. It means that aforesaid affects forming price which in turns affects the income height through the total sold agricultural products used by producers use as a motivation for increasing production. Development of agricultural production and importance of market facts are researched from the point of characteristic and specific market system, supply and demand, price trends and agriculture politics. The paper focused the fact which should be realized by agricultural producers. It comprises the importance of the adjustment to the needs of modern market, taking into account sizes and agricultural production program, as well as delivery time limit and the products sale on the market

MILK MARKETABILITY IN THE REPUBLIC OF CROATIA

Milk production development in Croatia is determined by production particularity, agricultural policy measures as well as market factors. Manufacturers themselves are not able to have direct influence on a large number of market factors. They have to adopt to their effect. Croatia milk production has an unfavourable status since it is undeveloped, low productive and does not meet the needs of dairy industry. Investigation of agricultural policy measures in terms of milk production development has been considered on the basis of the number of cows and their share in the total cattle number, total milk production and its buyout, supply and demand of industrial milk processors as well as export and import of milk and milk products. By means of the investigation it was determined that 89% out of the total cattle number in the Republic of Croatia belongs to family farm holders achieving over 95 % of the total milk production. Average milk production per cow is extremely low, thus, it amounted to 2,278 l/cow in 1998. Croatia milk marketability is 41.3 % that is low compared to European Union where marketability amounts to 94 %. Import of milk and dairy products represents high item of 128239 t, i.e. 28 % compared to total produced milk amount in the Republic of Croatia

Croatian Agriculture Towards World Market Liberalization

Due to the limited domestic market and a loss of traditional markets, Croatian economic development today is based on export orientation with an important role of agriculture. Since 1990’s Croatian economy began transformation from communistic economy towards a liberal market economy. At the same time, Croatia intensified association processes to world and European trade organizations (WTO in 2000, free trade agreements with some European countries, signing Stabilization and Association Agreement - SAA in 2001 as well as beginning of EU accession negotiation process in 2005). Croatian agriculture experienced numerous transitional problems (mentioned loss of traditional markets, failures in privatizing state-owned land, poorly organized markets, technological and educational limitations, producer insolvency, an export-import deficit etc). The aim of this paper is to explore limitations of Croatian agriculture as well as possibilities that come along with associations to world and European organizations and associations